Functional Skills

Media Strategy
Communications
User Experience Design (UX)
Revenue Growth
Content Strategy
Finance Transformation
Leadership Development
Data Transformation
Digital Marketing / Advertising
Innovation Management
Clinical Data Management

Software Skills

Salesforce
Monday
Canva
Adobe Photoshop
Adobe Premier Pro
Adobe Lightroom
Adobe InDesign
Adobe Illustrator
Adobe Creative Cloud

Sector Experience

Business Services
Consumer Goods
Financial Services
Media & Entertainment
Social & Public Sector

Experience

FAUR Media & Communications
Founder & Director
11/2023 - Present
• Launched my own strategic communications consultancy, Faur
• Provided services including Strategic Communications, Digital Marketing & Campaigns, Executive Consultancy, Public Relations & Stakeholder Engagement, and Social Media & Community Building

Brunswick Media & Communications
Director, Digital and Communications
4/2019 - 5/2023
• Helped significantly boost double-digit revenue growth at Brunswick, which has more than 1500 employees worldwide and is a retained advisor to more than a quarter of the FTSE 100
• Engaged with clients on digital communications and business-critical strategies to reconfigure core message and significantly grow audience base
• Oversaw development and launch of an innovative communications platform, which boosted storytelling and sharing of best Brunswick work taking place across the world

Brunswick Marketing
Director, Social Media Strategy
6/2018 - 4/2019
• Created the social media offer in a newly created role, with clients including HSBC, Philips, and Aviva
• Developed, managed, and executed strategies and campaigns for global clients

The Air Ambulance Service Media & Communications
Head of Digital and Innovation
8/2017 - 5/2018
• Created its first digital strategy and hired its first digital team in a brand new role
• Within six months, we had doubled digital donations, quadrupled social reach and engagement
• Increased digital presence saw it enter the Top 10 charity brands in the UK for the first time

Red Bull Marketing
Global Digital Editorial Manager
2/2016 - 7/2017
• Organised and executed global multichannel content strategy and publishing calendar, helping Red Bull achieve one billion million fans on social plus become the most shared video brand of 2016
• Part of team determining general strategy, responsible for aligning teams in 50+ countries. Oversaw development and rollout of responsive new RedBull.com website with brand new UX/UI and CMS
• Channel-managed launch of RedBull.com/VR, leading sizeable global team. Pushed into new areas of innovation, determining and defining editorial standards for virtual reality and 360° video

BARCLAYCARD Marketing
Assistant Vice President, Editor for Digital Content & Channels
6/2015 - 2/2016
• Brought on board to plan and manage "always-on" digital strategy across channels
• Transformed department structure, overhauled website/app, redefined editorial processes
• Led collaborations with internal and external stakeholders (including Apple and BuzzFeed)

ITN Media & Communications
Senior Digital Producer/Journalist
1/2015 - 6/2015
- Was part of a hand-picked team to launch a new website for ITN, which was aimed at a fresh audience using a responsive mobile-first, opinion-led approach
- Responsibilities included as day-shift editor and producing packages for the ITV broadcast channel

BBC Media & Communications
Digital Producer
11/2013 - 1/2015
audience using a responsive mobile-first, opinion-led approach
• Responsibilities included as day-shift editor and producing packages for the ITV broadcast channel
• BBC – Digital Producer – 11/13 to 1/15

STV Media & Communications
Senior Digital Producer
8/2008 - 11/2013
• Produced microsites for Coronation Street, The
• Factor, and Britain's Got Talent
• Created and managed STV's first Facebook and Twitter pages

The Herald Media & Communications
Digital Content Editor
4/2006 - 8/2008
• The Herald – Digital Content Editor – 4/06 to 08/08
• Daily online responsibility for Scotland's leading broadsheet newspaper
• Produced its first-ever podcast and introduced video content to the website