• Created messaging campaigns for five product launches, and determined user adoption success metrics for data analytics teams
• Published industry analysis on community governance models and ratings to drive H1 product offerings and strategy
• Partnered with legal, design, engineering, and product management on press releases, privacy approvals, blog posts for annual communities summit with 14.6k attendees

• Created delivery roadmaps for 3rd party accessories on Google Store, meeting aggressive launch dates, ensuring copy assets and legal approval, and publishing content
• Allocate resources for retail demos across hundreds of stores globally based on analyzing consumer demand, past retailer performance, and floor capacity
• Optimized product launches based on forecasted demand analysis and new product introductions
• Built internal portal to showcase 60+ demo SKUs

• Owned marketing relationship with 18 national resellers, responsible for 35% of overall revenue, overseeing activation, loyalty programs, retailer training, and partnership programs
• Led go-to-market for independent retailers
• Executed merchandising strategy with sales collateral and display fixtures for more than 15k retail locations

• Developed competitive positioning, brand design, and consumer personas for product teams and campaign launches to create parent community program
• Established omni-channel engagement programs to target families
• Directed email campaigns, paid ads strategy, and social media engagements

• Coordinated with internal development team to create 12 enterprise SaaS marketing products
• Generated insights from 10k+ SMBs across the US to prioritize marketing products and resource allocation for incoming project requests
• Created sales enablement program with monthly webinars for sales team on new product launches