Experience
Mirei TC Consulting, LLC.
Marketing
CEO/ Marketing Consultant
12/2016 - Present
Developing marketing strategy and launch plan for well-known US skateboard brand in Japan
Creating diagnostic marketing tool that measures marketing effectiveness (brand fit) of sports venue naming rights
Creating diagnostic marketing tool that measures marketing effectiveness (brand fit) of sports venue naming rights
Who What Wear, LLC.
Other
MBA Business Development Intern
4/2010 - 9/2010
Performed extensive secondary research in English and Japanese and identified market opportunities for new venture in Japan; developed financial model to evaluate business viability
Developed partnership proposal and contacted Japanese publishers to expand business into the Japan market
Performed thorough quantitative and qualitative research analysis of readership base to develop long-term business strategy
Developed partnership proposal and contacted Japanese publishers to expand business into the Japan market
Performed thorough quantitative and qualitative research analysis of readership base to develop long-term business strategy
British American Tobacco Japan, Ltd.
Marketing
Executive
8/2004 - 7/2009
Managed only brand in local market that showed organic growth in both market share and volume for 4 consecutive years
Developed and launched first in the world products
Designed and implemented campaigns leading to widespread media coverage
Supervised cross-functional teams in Japan, the U.S., and the U.K. on project involving industry’s first Flexible Manufacturing machine; successfully overcame machine limitations and product quality issues, and launched product on time
Developed and launched first in the world products
Designed and implemented campaigns leading to widespread media coverage
Supervised cross-functional teams in Japan, the U.S., and the U.K. on project involving industry’s first Flexible Manufacturing machine; successfully overcame machine limitations and product quality issues, and launched product on time