Co-founded and launched a 12MM Shoppable Media Team for the largest independent performance marketing firm in the US spanning Google, Facebook and Amazon.
Built one of the first & only teams fully dedicated to Shopping Ads and Product Data Management–combining the technical skills required for data feed management with the soft skills required for client strategy.
Oversaw 70+ clients, ~400MM in Google Shopping annual media spend (number 2 global spender for independent ad agencies).
Directed a team with the lowest client churn of 10+ divisions (~1.5% per year), setting the bar for client happiness year after year for the organization.
Owned a profitable P&L for 8 years with healthy margins >55%, consistent 25-30% year-over-year revenue growth.
Enterprise eCommerce Shoppable Media clients:
Etsy, Birkenstock, Aeropostale, 1-800 Flowers, Honest Co, Lucky Brand, Eddie Bauer, Jet, Harry & David, Overstock, Big 5 Sporting Goods, Barneys NY, Brooklinen, Peloton, Bombas, Pacific Sunwear, etc.

Managed P&L through growth phase + multiple acquisitions (Social, Email/CRM, Marketplaces)
Managed technology partners and publisher partners.
Mentored senior account managers and people managers.
Grew pipeline, attended and supported sales pitches, created collateral to grow division.
Provided strategic support for top tier clients (Etsy, Jet.com, Harry & David, Eddie Bauer, etc.)

Broke out Google Shopping from Paid Search to create a startup division within the agency.
Co-founded Shopping & Feed division–focused on Google/Microsoft Shopping ads, product feed management, and comparison shopping engines.
Built out a full business plan and collateral for internal exec. team stakeholders.
Built out collateral for external stakeholders to market and promote the new division.
Constructed employee scorecards, determined salary bands, worked with HR on employee onboarding.
Continued to manage high-profile accounts while transitioning into client sponsor role for smaller clients.

Started at new agency (then called Elite SEM) and managed all high profile eCommerce/retail clients.
Agency's background was in B2B/lead-gen so I touched all retail/eCommerce accounts.
Managed largest client (Etsy) and started to scale enough clients that we needed to hire more people with eCommerce capabilities.
At this point, I managed SEM, Shopping campaigns across Google and Microsoft as well as feed management.

Started my career at retail-focused eCommerce digital marketing agency highly focused on product feed management, Google Ads, and Microsoft Ads.
Went from entry level role to owning all paid media (SEM, Shopping, Display) for 1MM/month spender and the agency’s 2nd-biggest retail eCommerce client.