Reporting to the CEO. Mentoring and motivating 9 direct reports spanning generative, evaluative, and exploratory research including A/B testing. Working cross-functionally with product leaders, our UX and market research helps global brands such as Adobe Acrobat and The Economist craft high-converting, high-satisfaction user experiences.
• Foster relationships to navigate ambiguity, align teams, highlight trade offs and opportunity costs, and cultivate alignment. Craft a clear path forward in multi-stakeholder environments
• Strengthen stakeholder trust and alignment, increasing client retention from 42% to 82% and driving adoption of research-backed product strategies
• Establish best practices and ways of working—author 26+ articles and videos, 215 SOPs, and 30+ frameworks in support of high-caliber design research practices
• Talent development—develop and mentor 20+ UX professionals, fostering long-term career growth and building a research culture that retains top talent (9.6/

Report to the CEO. Manage 6 direct reports and a multi-million dollar SaaS portfolio (B2B & B2C) spanning North America & EMEA. Oversee generative research and A/B testing.
• Strategic research & strategy—craft 100s of research and strategy reports in support of deeply understanding customer needs & formulating product-led growth (PLG) strategies including usability testing, heatmap analysis, competitive analysis, market research, surveys, hypothesis testing, and quantitative research methods
• Experimentation—partner with product leaders to conduct 2,000+ A/B tests, translating research insights into $103M in additional revenue
• Leverage advanced analytics techniques for clear product strategies and product visioning
• Contractor management—recruit and manage contractor

Report to the Director. Conduct quantitative and qualitative research, strategy, and experimentation for a subset of accounts.
• Conduct research, opportunity sizing, and quantitative data analysis (Adobe Analytics, Google Analytics and AI)
• Define and prioritize user needs and pain points via research (user testing, heatmap analysis, observational analysis, and surveys). Leverage effective storytelling to advocate for user needs and cohesive teamwork.
• Craft inspired and informed product roadmaps based on user needs, pain points, and competitive analysis
• Present strategic deliverables and clearly communicate with clients and C-suite leaders
• Design high-fidelity Figma mockups with clear documentation
• Architect A/B tests by creating comprehensive project briefs, getting buy-in, and designing user flows
• Analyze experiment results using both existing A/B testing tools (VWO, Optimize, Convert) and custom methods (Excel, Looker, Google Analytics segmentation)

Support client accounts with experience research, user experience design, and experimentation strategy.

Create wireframes, user flows, and user stories. Leverage qualitative and quantitative research methods: user journeys, data science, precedent studies, consumer trends, and stakeholder interviews.

Product design, secondary research, quantitative research, consumer trends, precedent studies, and market audits.
● Previous: 10+ years in retail sales & customer service