Create, manage, and execute marketing, communication, and content plans . Representative
projects include:
 Excellence in ABA, behavioral health start-up: Developed and executed business plan including website content, sales decks, and marketing collateral to launch business.
 IGC Pharma: Distilled complex clinical trial results into compelling, easy-to-read press releases, financial documents, and investor presentations.
 Continua Systems, medical device company: Created and executed LinkedIn engagement strategy including researching relevant industry trends for post ideas.
 Council for Insurance Agents and Brokers: Conducted research to understand external media presence of competitive and adjacent associations; developed recommendations for improving external presence and maximizing engagement.
 Optimize Health, SaaS healthcare company: Managed and executed content calendar, including idea generation, research, and writing short and long-form SEO content.

• Created and implemented customer success infrastructure, including project kick-off template, demo scripts, and monthly business review templates for a SaaS remote patient monitoring company.
• Developed dashboards for tracking client utilization and engagement metrics for each customer success manager (CSM) that led to 22% increase in number of clients exceeding a key engagement metric.
• Coached CSMs on elevating new and existing client relationships with a consultative, data-driven approach.
• Evaluated CSM performance on client calls and weekly account reviews; delivered recommendations on team restructuring.

• Served as a member of the Learner's Digest Executive Team, which set and executed strategy for the division.
• Created a customer success team by training, coaching, and elevating project coordinators to a more strategic client-focused role.
• Implemented consistent client onboarding processes and business templates for regular client check-ins.
• Oversaw product line growth from $2M to $10M in both organic growth of existing clients and onboarding new clients.
• Developed and executed strategy to sell Learner’s Digest products through Wolters Kluwer salesforce, including pricing strategy and sales training. Sold $500K through new channel during pilot period.
• Managed $12 million in strategic partnerships with leading medical societies, including American College of Cardiology, American Diabetes Association, and American Psychiatric Association.
• Renewed annual contracts with societies and served as subject matter expert throughout the sales process for new clients and projects

New Products, Planters Division

Conducted client interviews, data analysis, and presented recommendations on operational improvements.