Engaged by clients to identify and develop new areas of value for their business, leveraging expertise in customer analytics and product strategy. Multiple engagements in partnership with frog Design in San Francisco as the Strategy Lead on projects for clients such as Pfizer and CableLabs.

I created EataCity to follow my passion for food and travel. Using principles of structured data and machine learning, EataCity dynamically curates local food blogger reviews into travel guides for foodies. I designed and built the web app (Python, Django, PostgreSQL, JavaScript, Heroku), integrated with third-party APIs for mapping advertising and affiliate marketing, as well as doing the digital marketing (SEO, SEM, social, analytics), and content writing.

Leading research and development of medium to long-term innovation projects. Working with research groups in the Lab to move research into commercially viable products. With focus given to:
- Data visualization
- Mobile innovation
- Wearable devices and the 'Internet of Things'
- Consumer-led design
- Ed Tech
- Internet-based communication platforms

Two-part role, firstly in product innovation working at the MIT Media Lab. And secondly working in Business Development, identifying and partnering with US-based companies to lunch products in Asia.

Member of a new division to drive the digital transformation of SingTel. Partnered with external consultants (McKinsey & Co) to identify areas for potential growth, then incubated these growth opportunities. Led product development and marketing for NewsLoop, a regional news aggregation app. Set up reporting systems for customer analytics and financial metrics, and built team of analysts to support these activities. NewsLoop hit revenue and acquisition targets six months ahead of schedule.

Spark is the largest telecommunications provider in New Zealand serving 60% of the population with fixed, mobile and data services. Owned the proposition roadmap for all consumer mobile products encompassing pricing plans, value-added services, and physical handset sales. Led market research activities to identify areas for new product development, built financial models to prove product viability, managed marketing campaigns, and performed ongoing analytics reporting for existing products.

Building business cases for new product development; market research, data analytics and pricing. Ran qualitative and qualitative market research projects. Created financial models to test product viability and profitability. Presented analysis as a formal business case to the C-suite for approval. Worked on the most critical projects to the business including new pricing plans to drive growth in mobile data services and launch the first iPhone outside the US.

Helping companies with digital strategy and adoption of technology to drive business growth.