Functional Skills

Market Research
Primary Research
Survey Work
Brand Strategy
Business Communication
Communications
Market Intelligence
Marketing Strategy
Product Marketing
Qualitative Research
Strategy Development
Strategic Planning
Voice of the Customer
Value Propositions Development

Software Skills

Less

Sector Experience

Consumer Goods
Healthcare
Life Sciences & Pharma
Social & Public Sector
Technology

Languages

English

Experience

NM Consulting Marketing
Marketing & Strategy Consultant
6/2016 - Present
Marketing + strategic leadership, but à la carte. Strategic consulting for small or start-up companies in times of growth or change, including customer research and product development through promotion, for consumer and b2b.
• Recent projects include: re-branding, discovery, and messaging and campaign development; positioning development for tech and consumer good startups; and overall strategic work and marketing leadership in health, tech, legalized cannabis, and regulated products.
Sharecare Marketing
VP/Marketing
2/2011 - 6/2016
Integrated marketing leadership role & primary promotional copywriter/editor for all products, platforms, and apps. Drive all product promotion through email, content and social, optimizing along the way. Led initiatives with the DoD, President’s Council on Fitness, Sports & Nutrition, the Dr. Oz. Show, featured health experts.