Functional Skills

Service Delivery
Product Marketing
Product Data Management
Business Analysis
Digital Care Delivery Model
Commercial Due Diligence

Sector Experience

Automotive
Business Services
Consumer Goods
Media & Entertainment

Experience

The Well Fund Management Consulting
Advisor
1/2022 - Present
•Opportunity Sourcing and Due Diligence
•Portfolio Review and Optimization
•Strategic and Directional Opportunities
Engaging Choice Start-Up
Co-Founder & Chief Executive Officer
1/2017 - Present
•Patented, Disruptive Martech platform for App-Based Economy; Mobile + CTV
•Led From concept to operating business
El Syd, Inc Management Consulting
Managing Consultant Interim Executive
1/2010 - Present
•Product Management, Product Marketing, Corporate Strategy for groundbreaking cloud-based workflow solution for media and entertainment businesses (Bebop Technologies)
•Product and Management Lead for start-up SaaS/Marketplace platform targeting $20Bmarket higher and post-secondary education recruitment. Led internal and external teams and resources for entire product, platform and GTM strategy and execution (What's Best for Me, Alternatives to College, College Lead Exchange)
•Product and Marketing Lead for first licensed online gambling/poker marketing platform
ArtistDirect Media & Communications
President & Chief Operating Officer
4/2008 - 6/2010
•Global digital media company and its properties
•Built and deployed new vision, product, platform, marketing, content and revenue programs
•Drove revenue 5X and audience 4X
National Lampoon Media & Communications
Executive Vice President
3/2002 - 7/2008
•CMO with global remit + President, Media & Entertainment operating units
•Co-Founded branded Sirius/XM 24/7 Channel
•Led nation's largest in-dorm television network
•Formed recorded entertainment label with market leader
•Led topline growth by 12X; Stock price grew 10X during tenure
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