Functional Skills

Business Development
Communications
Content Strategy
Customer Experience
Leadership Development
Search Advertising / SEM
Sales and Operations Planning (S&OP)
Collateral Development
Content Marketing
Business Analysis

Software Skills

Microsoft Excel
Adobe InDesign
Canva
WordPress
Stripe
SEO
Microsoft Word
Google Docs

Certifications

Master Exercise Practitioner

Sector Experience

Business Services
Financial Services
Media & Entertainment
Social & Public Sector
Technology
Top Consulting Firms

Experience

The Origin Company/Katenorthrup.com Product Management / Strategy
Community Manager and Content Writer
9/2018 - Present
• Moderating online community groups for programs and membership in alignment with the group
guidelines
• Identify opportunities to improve engagement within the community and serve them better, proposing
them to the team, and then implementing them
• Testimonial and content management
• Looks for opportunities to improve customer experience, suggests them to Visionary/CEO, and
implements them
• Manage customer communication and maintain a retention rate or 92% or greater in the membership
community (my average was 96% in 2022)
• Write sales emails and sales page copy for launches
• Contributed to the execution of a $1mil program launch in Q2 of 2023.
• Write high SEO yielding blog posts and web copy for optimal Google searchability

Accenture Product Management / Strategy
Proposal Writer
5/2017 - 11/2019
• Translating solutions into effective business proposals
• Analyzing various business products and services
• Coordinating proposal development
• Applying layout and other desktop publishing skills
• Editing content for clarification and consistency
• Adhering to proposal schedule deadlines
• Understanding proposal databases

STUDIOS Architecture Product Management / Strategy
Communication Consultant
7/2015 - 4/2017
• Prepare, rewrite and edit copy to improve readability.
• Verify facts, dates, and measurements, using standard reference sources.
• Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
• Evaluate and edit presentations and other materials submitted for government client review and confer
with architect and designers regarding changes in content, style or organization.
• Allocate print space for design plan text, photos, and illustrations according to space parameters and
copy significance, using knowledge of layout principles.
• Meet frequently with artists, typesetters, layout personnel, marketing directors, and production
managers to discuss projects and resolve problems.
• Make use of InDesign, Microsoft Excel, and Power Point to create presentations and proposals for
government clients such as DFAS and DLA.

State Department Federal Credit Union Marketing
Copywriter/Marketing Generalist
3/2012 - 1/2015
Write and revise copy on pieces including; postcards, newsletter articles, advertisements, brochures,
sales tools, press releases etc. and develop engaging content for the SDFCU website including product
features and promotions.
• Work collaboratively to design and edit promotional materials such as emails, print and digital
brochures, flyers, posters and direct mail pieces.
• Create marketing site usage reports with goals of optimizing future campaigns.
• Generate advertising copy for TV, Radio, Social Media and Online Campaigns.
• Collaborate with outside agencies and companies on varying projects.
• Provide creative direction to graphic designer and work closely with digital and media specialist to
perform duties.
• Research and generate new communication and marketing tools.

Horton's Kids, Inc Marketing
Development and Communications Fellow
9/2011 - 12/2011
Develop marketing campaigns to drive donor interest and meet the needs of the community.
• Write and edit monthly newsletters and communications to volunteers and donors.
• Edit and write copy for marketing pieces and website.
• Procure items and other in-kind donations in the planning of high-profile fundraising events.
• Assist in updating social media and research new social media marketing opportunities.

Gryphon House Publishing, Inc Marketing
Marketing Manager
1/2011 - 5/2011
Developed written copy for print and online communication and marketing materials.
• Created targeted campaigns appropriate to each product for specific publishing industry markets and
end-users.
• Collaborated with editorial, graphic design and production teams to meet publishing house deadlines
and objectives in developing high impact four color products for internal and external campaigns.
• Presented marketing campaign proposals to executive leadership and peers.
• Maintained the appearance of the company website with updated information and images.
• Researched and purchased email lists to supplement maintained lists.
• Strategized and planned marketing activities to meet editorial and business objectives.
• Edited copy, reports, and book content, containing material appropriate for children and early
childhood. educators, to be submitted for printing through outside vendors.
• Responsible for proofreading, book design layout and conversion to eBook format.
• Maintaine

American Psychological Association Product Management / Strategy
Program Associate, Office Manager
9/2008 - 1/2011
Managed all major donors, foundations, corporations and planned giving donor records.
• Supported marketing and promotional efforts for peer reviewed publications for APA Violence
Prevention office and ACT program submissions.
• Develop email campaigns to promote new publications and educational seminars.
• Edited journal content for submission by my department.
• Conducted donor research and developed donor/prospect profile reports.
• Established and enhanced paper and electronic filing systems and coordinated outreach mailings.
• Monitored and maintained two websites for the office.
• Maintained a thorough and updated knowledge of the issues related to the mission and work of the
office through research and participation in conferences, seminars and briefings representing the office.
• Created and edited marketing materials containing psychological content for use at national
conferences and "in-house" meetings.
• Communicated with committee members and collaborated with

The Free Lance-Start Publishing Companies Sales
Advertising Business Development Specialist
5/2003 - 9/2006
Collaborated with graphic designers and advertising assistants to create high impact advertising
campaigns for print and the web.
• Proofread print product copy and submitted final version to production.
• Supervised small team of advertising assistants and designers within the advertising department.
• Identified new opportunities and programs to generate incremental revenue.
• Developed a strategic plan to achieve sales goals by product, by month and by year.
• Presented campaigns to existing and prospective clients and provided expert knowledge on business
development strategies.

The Virginia Statesman Media & Communications
Editor
8/2002 - 5/2004
Led the developmental editing work.
• Assigned reporting tasks to staff writers.
• Utilized InDesign to create layout of the monthly publication.
• Edited copy and collaborated with advertisers and designers to arrange appropriate tie-ins.