Chief Data Solutions provides data strategy consulting for growing companies with unbridled digital ambition.

• Authored FordDirect's strategies for data to create personalized experiences for Ford and Lincoln dealerships's customers. Defined business case and scope for FordDirect's first customer data platform (CDP). Conducted build vs. buy analysis. Established multi-year budget and resource models. Secured executive approval. Successfully launched December 2020.
• Defined the strategy for FordDirect's California Consumer Privacy Act of 2018 program. Led cross-functional team to achieve compliance by the Jan 1, 2020 deadline. Awarded 2019's "Highest Performing Team" prize.
• Established FordDirect's first data governance discipline and led its operations. The program provides a forum for all FordDirect's data stakeholders to address enterprise data-related challenges and inquiries.

• Led a team that drove the business strategy and operations for 9 consumer-facing digital shopping products. Team contained strategists, product managers, project managers and business analysts. These products contribute 21%+ of FordDirect revenue and more than 200K vehicle sales annually.
• Advised Ford marketing executives on consumer shopping strategy and experiences while balancing competing needs of dealer stakeholders. Identified issues affecting optimal designs and drove resolutions.
• Collaborated with FordDirect's product teams to shape value propositions within its product suite.

Eliza helps healthcare payers and providers design patient marketing programs. Eliza's programs utilize personalized data to collect insights on people's health behaviors, preferences, and actions. Product Development and Delivery Manager
• Designed and implemented consumer outreach programs for health plans. Drove double-digit increases in cancer screening rates, smoking cessation program participants, and weight loss program enrollments.
• Presented qualitative and quantitative data analysis to senior executives. Owned program delivery from contracts to post-delivery support. 3

• Managed a consulting team to deliver a curated, data visualization portal for an international pharmaceutical firm. Team consisted of business analysts, coders and subject matter experts. The portal doubled the delivery speed of drug efficacy and safety data to clinical trial managers and drug scientists.
• Led the requirements gathering and functional design efforts for a custom litigation support application for an American automotive OEM. Managed technical resources through software development and testing phases. The finished product reduced costs by enabling the OEM's legal staff to search for, organize, prepare and produce thousands of documents to opposing counsel 50% faster.
• Performed strategic assessment of e-commerce solutions for a global automotive OEM's parts and tools procurement division. Presented recommendations to senior staff.

Palladium is a global consultancy that helps organizations execute strategy. Services include Balanced Scorecard design, performance management development, and business intelligence solution implementation. Director, Performance Management Practice
• Spearheaded the delivery of performance management and business intelligence solutions for clients.
• Accountable for all aspects of program delivery including scope estimation, requirements definition, resource management, risk mitigation and profitability management. Total revenue managed exceeds $7M. Recognized for performance with two promotions and an out-of-cycle merit increase.