Functional Skills

Project Management
Product Innovation
Product Marketing
Marketing Mix Planning
Innovation Management
Market Research
Marketing Analytics
Marketing Strategy
Product Launch
Patient Experience

Sector Experience

Consumer Goods
Healthcare
Life Sciences & Pharma
Retail
Travel & Hospitality

Experience

LAKEHOUSE PARTNERS Start-Up
Director of Strategy
1/2023 - Present
Strategy lead at marketing start-up that provides comprehensive advisory & execution to Clients experiencing rapid growth and transition but lacking immediate manpower.

Intouch Group Marketing
Group Account Director
1/2016 - 1/2022
Senior Executive at one of Chicago's top pharmaceutical integrated marketing agencies. Spearheaded introduction of Merz's XEOMIN to the HCP & Consumer botulinum toxin market, gaining double digit share from category juggernaut Botox in the first year. Awarded global business for Gilead's Zydelig brand after digital campaigns increased North American site traffic by over 70% and YOY prescriptions surged over 40%. Managed Agency wide team of 25+ and greatly improved morale, performance and career traction.

Dentsu McgarryBowen Marketing
Account Director/Account Managing Director
1/2011 - 1/2015
Blue chip Agency account lead on Marriott Hotels, Sears and Lurie Children's Hospital. Managed strategy and deployment of digital and social efforts supporting Marriott's "Mr. Guaran-T" garnering over 1.3 million YouTube views and 3,500 comments on Facebook in less than two weeks. Supervised evolving brand strategy and creative development for Sears' Shop Your Way initiative and delivered Lurie Children's business to Agency without review.

AbelsonTaylor Marketing
Senior Account Management
1/2009 - 1/2011
Managed annual marketing planning and development of Abbott Nutrition's highly successful ENSURE - NUTRITION IN CHARGE! campaign. Increased scope and revenue by more than 30%.

ELEMENT 79 PARTNERS Marketing
Account Director/Management Director
1/2004 - 1/2009
Senior lead at one of Chicago's hottest advertising start-ups. Supervised integrated marketing efforts for PepsiCo, Hoover Vacuums, Harris Bank and Children's Memorial Hospital. Managed all phases of PepsiCo product innovation including launching Tava sparkling beverage via guerilla tactics, product placement and key influencer programs.

CME/CHICAGO MERCANTILE EXCHANGE Marketing
Freelance Marketing Specialist
1/2003 - 1/2004
Managed all internal marketing efforts and outside Agency deliverables for major futures trading platform.

Ogilvy Marketing
Account Executive/Account Supervisor
1/1998 - 1/2003
Trained and thrived during the "formative years" under the guiding principles of Advertising giant David Ogilvy. Helped develop brand strategies and award winning campaigns for Good Humor Breyers, Klondike and Popsicle. Managed over $250MM in Sears billings and promoted in less than one year.