Functional Skills
Customer Relationship Management
Digital Transformation
Marketing Automation
Product Marketing
Product Strategy
Data Management
Data Governance
Technology Strategy
Predictive Analytics
User Experience Design (UX)
Digital Marketing / Advertising
Leadership Development
Innovation Management
Artificial Intelligence
Digital Experience Design
Software Skills
Salesforce
Salesforce Pardot
Marketo
Monday
Braze
ActiveCampaign
Artificial Intelligence
Basecamp
Canva
Confluence
Data visualization
Google Analytics
Large Language Models (LLM)
SEO
SQL
Sector Experience
Business Services
Financial Services
Life Sciences & Pharma
Retail
Technology
Languages
English
Notable Clients
Citigroup
Cowen Group
Nielsen
Experience
Independent
Management Consulting
Digital Strategy & Transformation Consultant
6/2024 - Present
• Partner with enterprises to drive meaningful digital transformation, helping organizations align their digital strategies with long-term business goals and technology infrastructure requirements.
• Provide strategic guidance on AI integration, digital products development, and technology adoption to ensure business value realization and risk mitigation.
• Provide strategic guidance on AI integration, digital products development, and technology adoption to ensure business value realization and risk mitigation.
Novartis
Marketing
Executive Director, International Web Experience & Strategy
1/2023 - 5/2024
• Spearheaded a comprehensive digital transformation initiative with a strategic vision, consolidating 1,200 websites across 90 countries into a unifed platform, which reduced operating costs by 52% while ensuring enterprise-wide security compliance.
• Developed and executed an integrated digital product strategy within the framework of enterprise architecture, leveraging AI and advanced analytics to enhance user engagement and align technological capabilities with global business objectives.
• Orchestrated cross-functional collaboration between IT, business, regulatory, and security teams to implement scalable, AI initiatives and product-focused solutions, achieving a projected 30% reduction in maintenance overhead.
• Pioneered identity management innovations that transformed user verifcation from days to real-time access, demonstrating ability to deliver transformational initiatives that drive substantial business value.
• Established robust governance frameworks and performance
• Developed and executed an integrated digital product strategy within the framework of enterprise architecture, leveraging AI and advanced analytics to enhance user engagement and align technological capabilities with global business objectives.
• Orchestrated cross-functional collaboration between IT, business, regulatory, and security teams to implement scalable, AI initiatives and product-focused solutions, achieving a projected 30% reduction in maintenance overhead.
• Pioneered identity management innovations that transformed user verifcation from days to real-time access, demonstrating ability to deliver transformational initiatives that drive substantial business value.
• Established robust governance frameworks and performance
BOTTOM LINE STRATEGY GROUP
Marketing
VP, Digital Marketing
1/2018 - 12/2022
• Developed and executed enterprise-wide digital strategies integrating AI-powered tools and data analytics, achieving a 25% increase in performance metrics and establishing clear ROI frameworks.
• Led digital products strategy and innovation initiatives, including marketing automation platforms, that boosted revenue by 28% through optimized customer acquisition and enhanced digital experiences.
• Created comprehensive customer journey frameworks powered by AI insights, delivering measurable improvements in business outcomes and operational efciency.
• Established strategic vendor partnerships and managed complex technological ecosystems to ensure seamless integration with business priorities and maximize return on technology investments.
• Demonstrated exceptional leadership skills by building and mentoring high-performing cross-functional teams, effectively aligning technological capabilities with strategic business objectives across organizational layers through strong communica
• Led digital products strategy and innovation initiatives, including marketing automation platforms, that boosted revenue by 28% through optimized customer acquisition and enhanced digital experiences.
• Created comprehensive customer journey frameworks powered by AI insights, delivering measurable improvements in business outcomes and operational efciency.
• Established strategic vendor partnerships and managed complex technological ecosystems to ensure seamless integration with business priorities and maximize return on technology investments.
• Demonstrated exceptional leadership skills by building and mentoring high-performing cross-functional teams, effectively aligning technological capabilities with strategic business objectives across organizational layers through strong communica
Formative
Marketing
VP, CRM & Marketing Automation
5/2014 - 12/2017
• Established and scaled a high-performing digital product division, generating $6.1
● in revenue within two years by orchestrating omnichannel technology strategies aligned with business impact.
• Implemented outcome-focused technical frameworks achieving 3.5X ROI on platform deployments, demonstrating ability to deliver measurable business value through technology.
• Designed scalable enterprise systems and data management solutions that enhanced security compliance while delivering personalized customer experiences.
• Developed strategic IT resource planning and vendor management strategies to optimize technology investments and ensure successful digital product implementation.
● in revenue within two years by orchestrating omnichannel technology strategies aligned with business impact.
• Implemented outcome-focused technical frameworks achieving 3.5X ROI on platform deployments, demonstrating ability to deliver measurable business value through technology.
• Designed scalable enterprise systems and data management solutions that enhanced security compliance while delivering personalized customer experiences.
• Developed strategic IT resource planning and vendor management strategies to optimize technology investments and ensure successful digital product implementation.
Beamm
Marketing
VP, Product Marketing
1/2013 - 4/2014
• Executed strategic go-to-market technology roadmap for an consumer digital payment solution, achieving 11X ROI through integration of secure technical infrastructure with business requirements.
• Fostered strategic technology partnerships, establishing robust governance frameworks to ensure security compliance and business value delivery in a highly-regulated fnancial environment.
• Led cross-functional teams in implementing enterprise-level solutions with strong focus on security, compliance, and business alignment.
• Fostered strategic technology partnerships, establishing robust governance frameworks to ensure security compliance and business value delivery in a highly-regulated fnancial environment.
• Led cross-functional teams in implementing enterprise-level solutions with strong focus on security, compliance, and business alignment.
Afnity Answers
Data Science / Analytics
VP, Brands & Agencies
10/2011 - 1/2013
• Launched and scaled a secure SaaS data analytics platform, increasing revenue by 41
● in its frst year through effective alignment of technology investments with enterprise client objectives.
• Cultivated strategic relationships with Fortune 500 clients, developing tailored technology solutions that enhanced security compliance and operational efciency.
• Implemented robust data governance frameworks ensuring high security standards while delivering actionable business intelligence.
● in its frst year through effective alignment of technology investments with enterprise client objectives.
• Cultivated strategic relationships with Fortune 500 clients, developing tailored technology solutions that enhanced security compliance and operational efciency.
• Implemented robust data governance frameworks ensuring high security standards while delivering actionable business intelligence.
Razorfsh
Marketing
SVP, GM, Global Performance Marketing
2/2002 - 10/2011
• Transformed and led a global technology division from $24M to $50M in revenue, integrating regional teams across enterprise platforms while maintaining rigorous security standards.
• Pioneered technical innovation strategies that scaled SEO capabilities from $1
● to $13M within 2.5 years by effectively aligning emerging technologies with evolving business requirements.
• Led cross-functional teams to deliver enterprise-wide technology solutions, integrating advanced analytics, security protocols, and user experience strategies resulting in 30% increase in client satisfaction.
• Partnered with C-suite executives to develop and implement comprehensive digital transformation roadmaps, signifcantly improving operational efciency and technology value realization.
• Established governance frameworks and performance metrics that ensured accountability in delivering technology value while maintaining necessary security compliance.
• Pioneered technical innovation strategies that scaled SEO capabilities from $1
● to $13M within 2.5 years by effectively aligning emerging technologies with evolving business requirements.
• Led cross-functional teams to deliver enterprise-wide technology solutions, integrating advanced analytics, security protocols, and user experience strategies resulting in 30% increase in client satisfaction.
• Partnered with C-suite executives to develop and implement comprehensive digital transformation roadmaps, signifcantly improving operational efciency and technology value realization.
• Established governance frameworks and performance metrics that ensured accountability in delivering technology value while maintaining necessary security compliance.