The Effect Global is a business consulting firm based out of Los Angeles, CA, that specializes in providing high-quality services to individuals, large organizations, and start-ups. We help our clients maximize their potential by offering various services specifically targeted towards taking business and life to the next level. We do this by leveraging extensive years of experience in strategy, growth, and innovation work.
Principal - Los Angeles, CA
Strategic planning and implementation to meet Board-approved KPIs. Organization structure and cultural behavio
● change to maximize operational efficiency. P&L and forecast management. Staff leadership training, compensation and incentive planning. Strategic partnership identification. New revenue lines and business modeling. Pre-seed to seed-to-liquid event investor
● anagement.
PROFESSIONAL EXPERIENCE

Unbreakable Performance is an exclusive training facility in Los Angeles that offers both classic and unconventional training equipment and techniques. You will be challenged at a level higher than you've been accustomed to, all to make you UNBREAKABLE.

Direct operational planning and strategy execution focusing on organizational growth, profitability and sustainability. Drive lead generation and revenue strategies in 4 identified verticals. Develop and implement brand messaging and internal mission adherence and coaching. EVOLUTIONSapp: Conceptualized and led development of app. Built mobile marketplace for financial fitness targeting Generation
● and
● providing educational and financial resources.
PROFESSIONAL EXPERIENCE

- Support the successful growth and sustainability of the Fitstop Footprint, with the mission to make Fitstop the Home of Functional Fitness in the US.
- Create a championship-winning team: identify, recruit and develop key hires to support the US growth.
- Provide a high level of strategic leadership to develop a high-performing team that achieved key deliverables and positively contributes towards achieving Fitstop’s business KPIs.
- Assess, implement and refine national growth strategies, utilizing industry knowledge and market research.
- Ensure projects and timelines are completed in line with quarterly and annual strategic business priorities.
- Ensure consistent training and education is provided to all team members to support a performance culture.
- Develop, implement and oversee leasing, site strategy and construction project management.
- Support national franchise sales growth.

- 1,500 affiliate member sales team management.
- Created and implemented onboarding process.
- Customer journey enhancement.
- Identified and developed new business opportunity strategies.
- Built relationships with customers, suppliers, distributors, partners and vendors.
- Identified and managed strategic partnerships.

Managed 200+ team members driving organizational growth, scalability, and acquisition with $30M P&L accountability. Built and fostered relationship with Adidas in collaboration with global German headquarters.

Championed operations strategy and business development initiatives with 60 team members within EXOS International and Education spanning Africa, Asia Pacific, Central / South America, Europe and the Middle East. Led business development and operations within EXOS International and Consumer Education divisions. Managed budgeting, forecasting, and financial operations including Controllers and Accounting Specialists. Coordinated with internal and external client legal counsel handling visa, residency, health insurance and tax plans globally.

Provided general operational and strategic support for Los Angeles, Dallas and San Diego facilities. Grew company from $5M to $225M in annual revenue. Created international division that grew to $30M in annual revenue over 5 years. Built education vertical hosting in-person events in 25 countries annually. Developed and implemented digital education offering to expand reach. Drafted and executed service plan for newly signed 5-year agreement with Adidas. Supported 5 sport business units of Adidas including Training, Heartbeat Sports, Running, Basketball, and Football. Designed and implemented Manager Development plan for 2K+ managers and individualized go-to-market plans for each sports business unit. Developed and implemented strategy consulting package solutions in adherence to Adidas 34-month calendar go-to market strategy. Key player in building and rolling out Adidas Corporate Wellness Plan across global sites, retail strategies for customer experience improvement, holistic approa

Increased sales from $900K to $32M by implementing new sales strategy. Reduced shrink from 1.39% to .87%
via launch of year-round inventory preparation process.