FNX Group is a healthcare solutions firm dedicated to simplifying complex challenges in the industry. We partner with healthcare organizations to deeply understand their unique environment and deliver tailored, effective solutions. Our commitment to simple and reproducible execution ensures that our strategies can be effectively implemented, bringing competence, confidence and capacity to our clients. We empower healthcare organizations to achieve long term success and drive meaningful impact in patient care by scaling sustainable solutions. We are proud to be a trusted and transformative partner in the healthcare industry.
Core Offerings: Facility Leadership Ortho & Technology ASC Generative AI

• ROSA TKA Launch: Spearheaded the go-to-market strategy for the fastest MedTech robotic launch in history – ROSA TKA. Orchestrated product messaging, commercial strategy, clinical team development, customer segmentation and targeting.
• Product Launch Expertise: Led product launch from concept to market maturity for ZBEdge and ROSA Hip. Identified key opinion leaders, developed value propositions, and formulated comprehensive sales strategies.
• Innovation Integration: Supported the development, piloted and implemented various AR/VR/MR platforms for sales training, medical education, and remote case support.
• Strategic Account Management: Pioneered the creation of ROSA MAX, a tableau-based strategic account management tool, enabling the sales channel to identify opportunities an drive adoption within existing tech accounts.
• Global Stakeholders: Represented downstream commercial channel needs to upstream product core teams, collecting and prioritizing voice of customer (VOC) for

• Stryker acquired MAKO Surgical Corp in December 2013.
• Developed creative sales tools by communicating product value proposition to enable sales team, including presentations, trend reports, kitted assets and product data sheets.
• Led cross functional teams to create impactful messaging, demand-generation and sales tools.
• Maximized revenues in several programs by implementing creative sales training techniques.
• Developed and delivered nationwide sales program in collaboration with sales education
• Consultant to general managers and sales managers.
• Presented at the HCA divisional leadership meeting--Jan 2016.
• Developed and implemented value-added strategies for Robotics to increase profitability.
• Developed and implemented strategies to optimize product performance across all phases the product life cycle, from launch to distribution.
• Created product positioning and messaging to differentiate products in market and expand visibility.
• Planned new product exter

• Presented to Bone & Joint Hospital (OKC) value analysis committee
• Negotiated implant contracts with hospital accounts
• Established several new markets for robotic orthopedics
• Built a $250K territory into a $3M territory over 3 years
• Trained and mentored dozens of new sales representatives
• Earned numerous recognitions as a sales leader
• Led the company in organic growth as well as new product growth in 2013

• Negotiated implant contracts with hospital accounts.
• Completed customer searches to generate new leads.
• Visited clients on-site to give benefit-oriented sales presentations.
• Accounted for all inventory and ordered new stock.
• Presented latest products to prospective surgeons.
• Collected and processed payments.
• Submitted and tracked orders.
• Resolved customer concerns promptly to maintain satisfaction.

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