Helping clients from startups to the Fortune 50 define their marketing strategy, better understand their customers and competitors, and develop a plan for growth and scale.

Chief marketing officer and cross-functional leader for a portfolio of three innovative retail store brands (Amazon Books, Amazon 4-star, Amazon Pop Up). Team of 25+.
●Led organization through a period of rapid growth and scaling. Tripled store count to 65+ locations.
●Improved Net Promoter Scores (NPS) by 1500+ basis points, to industry-leading levels. Established Customer Insights and Voice of the Customer function to drive CX improvements through market research. Developed organization's first brand guidelines, segmen

Worldwide product marketing & growth leader for all Amazon's core retail delivery programs (Prime 2-day, Same-Day, Free Shipping over $25, No Rush, etc.). Also responsible for Amazon-wide shipping/delivery brand positioning, on-box advertising and delivery customer insights.
●Led strategic efforts to change customer perception of Prime delivery. Based on key customer and market insights, launched messaging, content and integrated campaigns to measurably shift Prime from a 2-day shipping program to a suite of fast and convenient delivery benefits.
●Built and launched the global package branding program now used across Amazon retail packaging. Identified the opportunity and secured resources for this program, which turns billions of Amazon boxes into a messaging channel to support key company priorities and revenue-generating 3rd party campaigns.
●Led go-to-market, launch, and ongoing customer acquisition and engagement for multiple delivery programs and new technologies, including

Founding member of team tasked by CEO to launch new fast regional delivery program for Prime members.
●Led successful program development, launch and expansions across 40+ US metro areas and 3 international markets.
●Built marketing team and strategy to lead WW launches, product marketing, customer acquisition and engagement, cross-channel execution, content testing and customer insights.

Led full-stack marketing function to drive global demand and acquisition of new merchants on Amazon's third-party retail marketplace. Built B2B marketing team responsible for channel performance, brand and content, self-service launch paths (SMB), direct sales support (enterprise), and product marketing.
●Improved self-service customer acquisition (pipeline from lead to launch) by over 60% each year, by re-architecting CRM flow, building self-service education and content, introducing promotional offers, and ongoing testing and measurement. Responsible for over $1B in annualized retail revenue through self-service channels.
●Identified and launched a new merchant re-acquisition stream that reduced churn and led to $500M+ in incremental retail revenue in first 18 months.
●Transformed brand positioning to create a more compelling value proposition based on customer research. Led development and rollout of new key messages, content, and channel plans across NA, EU and APAC marketplaces

Chief Marketing executive for early-stage cleantech innovator, reporting directly to CEO with board-level visibility. Built company's marketing plans and presence, leading B2B strategic, outbound and channel/partner efforts.
●Initiated and led market analysis, targeting, brand development and content creation from pre-launch through first year of revenue. Developed marketing campaigns resulting in $10M+ incremental pipeline.
●Designed and launched first-of-its-kind technology partner program, securing commitment from 20+ industry leaders. Active in global Channel & OEM development including Philips and GE.

Led expansion into healthcare market for Motorola's $200M+ enterprise wireless networking division. Evangelist and expert for wireless technologies in growing vertical markets.
●Developed business plan and go-to-market template for division's vertical market expansions. Analyzed global healthcare market trends, industry segmentation and product/solution requirements, successfully raising corporate investment in healthcare by 250%+.
●Built a $20M+ pipeline through content, campaigns, custom & industry events, and sales / channel support. Page 3 of 3

Led marketing function for a venture-backed growth RFID provider. Achieved global market share leadership, including over 100% annual revenue growth each year during tenure, leading to acquisition.
●Defined new market segment and built global leadership through ongoing brand strategy, industry segmentation, product/solution requirements, and competitive intelligence. Company spokesperson and frequent industry speaker.
●Directed all corporate and product launches, campaigns and collateral across 5 product lines and 20+ individual products (software/hardware). Doubled qualified lead generation annually.
●Developed and launched Certified Reseller & OEM program, resulting in 75+ new global partners. Managed ongoing relationships with 20+ technology partners including Cisco, IBM and AT&T.