Working with DTC brands, CPG producers and nonprofits companies to strategize and execute on ecommerce development, raising brand awareness, creating communities, having a distinctive presence on social media, generating leads, optimizing website performance and creating other reliable and sustainable distribution channels.

Oversee the entire order fulfillment process for multiple University Campus Store websites and keeping high standards of on time fulfillment of digital orders, maintaining websites and online stores, provide high standard of customer service, and help increase revenue.

Executed fundraising strategies through eCommerce and digital initiatives to increase the overall capacity of the charity. Developed and maintained comprehensive digital fundraising strategies and initiatives, including tracking and monitoring prospects and donors throughout all phases: identification, cultivation, solicitation, securing, stewardship, and renewal. Coordinated implementation of Salesforce, Braintree, PayPal, SMS Marketing, Event, donation and other systems

Led retail and direct to consumer businesses, defined omnichannel strategies, oversaw P&L, operations and development of online sites/properties, and marketplaces: Amazon, eBay, Walmart, etc. Developed marketing strategies and plans to scale the business and achieve increased ROI from development and ad spend; decrease CAC, and increase AOV, and customer lifetime value. Responsible for all aspects of the ecommerce business including: UX; order fulfillment; promotions, data, and marketing.

Oversaw the portfolio of websites, eCommerce marketplaces, B2C online sales and marketing, including multi-million dollar footwear, sports and outdoor apparel categories; growing the categories in SKU count, visibility, and growth. Established offerings and strategy for the company’s private label brands. Analyzed and maintained inventory pricing and inventory turn to assure performance of sales, margin and overall profitability of the company. Developed and maintained e-commerce sites

Responsible for research and implementation of new systems to streamline and increase operational efficiency; business process outsourcing for clients. Managed development of web-based applications, collaborating with complex cross-functional development teams, using Scrum and agile principles. Have worked as a Scrum Master, Project Owner, Team Member. Secured and managed global 3PL providers to solve logistics challenges for clients; oversaw technology integrations.