Functional Skills
Investor Relations
Communications
Go-to-market Strategy
Strategic Planning
Accounting
Sales and Operations Planning (S&OP)
Operations Management
Business Analysis
Forecasting / Projections
Content Marketing
Software Skills
Amazon Marketplace
Hubspot
Quickbooks
Microsoft Excel
WordPress
Microsoft Word
Shopify
Sector Experience
Business Services
Consumer Goods
Retail
Technology
Travel & Hospitality
Languages
French
English
Experience
Self Employed
Management Consulting
Fractional COO
5/2015 - Present
Involved in a community project to take over an old tv studio to turn it into a hub for creatives in Montréal. We're in the early funding stages right now. (2023)
Built Amazon/Ebay used book reselling business to 50K$ in sales in 2019 (2018-2020)
Craft a strategic & financial plan & roadmap for a Hot Sauce company looking to grow to the next level (2022)
Worked with a business building recycle plastic furniture/homeware trying to figure out a product/market fit and go-to-market strategy (2018-2020)
Did Strategy for a caterer looking to pivot to a meal delivery service, helped them structure the new business, built their new website, reduce operating costs, standardize recipes and processes in the kitchen. (2019)
Helped with strategy & roadmap, permit acquisition and exportation strategy to relaunch a blueberry wine business following the death of the owner (2020-2021)
Product launch for Cook-it in Gatineau 6 weeks project (2017)
Built Amazon/Ebay used book reselling business to 50K$ in sales in 2019 (2018-2020)
Craft a strategic & financial plan & roadmap for a Hot Sauce company looking to grow to the next level (2022)
Worked with a business building recycle plastic furniture/homeware trying to figure out a product/market fit and go-to-market strategy (2018-2020)
Did Strategy for a caterer looking to pivot to a meal delivery service, helped them structure the new business, built their new website, reduce operating costs, standardize recipes and processes in the kitchen. (2019)
Helped with strategy & roadmap, permit acquisition and exportation strategy to relaunch a blueberry wine business following the death of the owner (2020-2021)
Product launch for Cook-it in Gatineau 6 weeks project (2017)
Startup advisor
Start-Up
Startup Advisor
3/2023 - Present
Startup advisors for a few incubators such as Propolys (Polytechnique) La Foundry (Powered by Desjardins) and Innovation Gatineau
Entrepreneur
Management Consulting
Guest Speaker, Radio, Podcasts & TV appearances
5/2015 - Present
Gave talks about entrepreneurship, my business experience, failures, how to pitch to investors, managing business, work-life balance and other topics.
Talks : FailCamp, StartupWeekend, Association des clubs d’entrepreneurs étudiants du québec (ACEE), Fondation Montreal Inc, Parcours entrepreneurial Remi-Marcoux, McGill X-1 Accelerator, Fundica Roadshow, Congrès Quartier des affaires (CQAQ), Dawson E-Week, UQAM, Business Families Foundation, Quebec City job fair, etc
TV : Montreal TV(2016), Le Devoir(2016), Dans l’oeil du Dragon (2016-2017) Le mirage des Startups (2023) Global News with Laura Casella (2016) Montreal Breakfast Television (2016), etc.
Radio & podcasts : Francis Reddy - Bien dans son assiette (2016), Isabelle Maréchal (2017), Inspiration INC (2016), La voie des bâtisseurs (2016-2017), Le podcast qui marche (2016-2017), etc.
Talks : FailCamp, StartupWeekend, Association des clubs d’entrepreneurs étudiants du québec (ACEE), Fondation Montreal Inc, Parcours entrepreneurial Remi-Marcoux, McGill X-1 Accelerator, Fundica Roadshow, Congrès Quartier des affaires (CQAQ), Dawson E-Week, UQAM, Business Families Foundation, Quebec City job fair, etc
TV : Montreal TV(2016), Le Devoir(2016), Dans l’oeil du Dragon (2016-2017) Le mirage des Startups (2023) Global News with Laura Casella (2016) Montreal Breakfast Television (2016), etc.
Radio & podcasts : Francis Reddy - Bien dans son assiette (2016), Isabelle Maréchal (2017), Inspiration INC (2016), La voie des bâtisseurs (2016-2017), Le podcast qui marche (2016-2017), etc.
Niveau Deux Productions
Corporate Strategy & Development
Partners-Executive Producer
1/2021 - 1/2022
I joined the company at a pivotal moment when my partner was looking for help to grow to the next level. My role was to lead everything not related to the product - Admin, Marketing, Finance, sales etc.
Revamped the entire business model, positioning and strategy
Launched a cold video-email campaign that landed us 6 contracts in 5 weeks. 80K$ in business.
Produced and Coordinated 4 shoots in 3 weeks with a crew of 30+ people involved. Oversee accounting in collaboration with the accountant: payroll, government programs, financing, payment of suppliers, etc
Negotiate contracts with different suppliers and customers
Take care of all aspects related to human resources management: recruitment, Cnesst, employment contracts, group insurance, internal policy, etc
Plan and control the operational budget of the company
Establish marketing plans and execute them
Revamped the entire business model, positioning and strategy
Launched a cold video-email campaign that landed us 6 contracts in 5 weeks. 80K$ in business.
Produced and Coordinated 4 shoots in 3 weeks with a crew of 30+ people involved. Oversee accounting in collaboration with the accountant: payroll, government programs, financing, payment of suppliers, etc
Negotiate contracts with different suppliers and customers
Take care of all aspects related to human resources management: recruitment, Cnesst, employment contracts, group insurance, internal policy, etc
Plan and control the operational budget of the company
Establish marketing plans and execute them
Crew Collective Café– Café & Coworking
Corporate Strategy & Development
Managing Director
1/2020 - 1/2022
After working with the Crew team in a consulting capacity for 5 months, I took over as general manager with the goal of turning the company around, making it profitable and growing it to a new level after my angel investor boss purchased the company.
Lead the management team in order to reach the goals established by the company
Oversee accounting in collaboration with the accountant: payroll, government programs, financing, payment of suppliers, etc Negotiate contracts with different suppliers and customers
Oversee sales and carry out the necessary corrective actions if necessary Take care of all aspects related to human resources management: recruitment, Cnesst, employment contracts, group insurance, internal policy, etc
Maintain close communication with the owners to offer all the information requested Plan and control the operational budget of the company Ensure the management of daily operations in collaboration with the operations managers Establish marketing
Lead the management team in order to reach the goals established by the company
Oversee accounting in collaboration with the accountant: payroll, government programs, financing, payment of suppliers, etc Negotiate contracts with different suppliers and customers
Oversee sales and carry out the necessary corrective actions if necessary Take care of all aspects related to human resources management: recruitment, Cnesst, employment contracts, group insurance, internal policy, etc
Maintain close communication with the owners to offer all the information requested Plan and control the operational budget of the company Ensure the management of daily operations in collaboration with the operations managers Establish marketing
The FoodRoom– Culinary Coworking
Corporate Strategy & Development
Founder & Chief Executive Officer
1/2014 - 1/2017
I started The FoodRoom to scratch my own itch. While running my catering business I struggled to find adequate infrastructure and decided to build a place for food businesses to grow and share the best equipment and resources.
Raised over 1M CAD$ in angel investment, loans and subsidies before having a product
Grew monthly sales from 0$ to over 50K$ in less than 13 months
Built the biggest shared kitchen in Canada (10,000sq ft)
Set vision, and establish strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes
Hire, train, and terminate employees; build company culture
Create and Implement new organizational processes
Plan, Manage cash flow, accounting, forecasting, etc.
Handle Investor relations and public relation
Build, test and execute sales process and prospective customer lists
Raised over 1M CAD$ in angel investment, loans and subsidies before having a product
Grew monthly sales from 0$ to over 50K$ in less than 13 months
Built the biggest shared kitchen in Canada (10,000sq ft)
Set vision, and establish strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes
Hire, train, and terminate employees; build company culture
Create and Implement new organizational processes
Plan, Manage cash flow, accounting, forecasting, etc.
Handle Investor relations and public relation
Build, test and execute sales process and prospective customer lists
À Toutes les sauces – Ecofriendly Caterer
Corporate Strategy & Development
Owner & HeadChef
1/2012 - 1/2015
Grew sales from 3K/year to 30K$ MRR in 12 months. Oversee general company growth plan and activities of different departments (HR, Marketing, Sales, Operations, Finance)
Manage cash flow and daily operation of the business
Construct menus with new or existing culinary creations ensuring the variety and quality of the servings
Lead all sales efforts: Identify new markets and customer leads, pitch prospective customers, etc
Supervise and coordinate activities of cooks and other food preparation workers
Oversee kitchen operations; supply, ordering and deliveries
Manage cash flow and daily operation of the business
Construct menus with new or existing culinary creations ensuring the variety and quality of the servings
Lead all sales efforts: Identify new markets and customer leads, pitch prospective customers, etc
Supervise and coordinate activities of cooks and other food preparation workers
Oversee kitchen operations; supply, ordering and deliveries