Functional Skills

Investor Relations
Communications
Go-to-market Strategy
Strategic Planning
Accounting
Sales and Operations Planning (S&OP)
Operations Management
Business Analysis
Forecasting / Projections
Content Marketing

Software Skills

Amazon Marketplace
Hubspot
Quickbooks
Microsoft Excel
WordPress
Microsoft Word
Shopify

Sector Experience

Retail
Travel & Hospitality
Business Services
Technology
Consumer Goods

Languages

French
English
13
years

Years of Experience

9/23

Member Since


Experience

 
Self Employed Management Consulting
Fractional COO
05/2015 - Present
 Involved in a community project to take over an old tv studio to turn it into a hub for creatives in Montréal. We're in the early funding stages right now. (2023)
 Built Amazon/Ebay used book reselling business to 50K$ in sales in 2019 (2018-2020)
 Craft a strategic & financial plan & roadmap for a Hot Sauce company looking to grow to the next level (2022)
 Worked with a business building recycle plastic furniture/homeware trying to figure out a product/market fit and go-to-market strategy (2018-2020)
 Did Strategy for a caterer looking to pivot to a meal delivery service, helped them structure the new business, built their new website, reduce operating costs, standardize recipes and processes in the kitchen. (2019)
 Helped with strategy & roadmap, permit acquisition and exportation strategy to relaunch a blueberry wine business following the death of the owner (2020-2021)
 Product launch for Cook-it in Gatineau 6 weeks project (2017)

Startup advisor Start-Up
Startup Advisor
03/2023 - Present
Startup advisors for a few incubators such as Propolys (Polytechnique) La Foundry (Powered by Desjardins) and Innovation Gatineau

Entrepreneur Management Consulting
Guest Speaker, Radio, Podcasts & TV appearances
05/2015 - Present
Gave talks about entrepreneurship, my business experience, failures, how to pitch to investors, managing business, work-life balance and other topics.

Talks : FailCamp, StartupWeekend, Association des clubs d’entrepreneurs étudiants du québec (ACEE), Fondation Montreal Inc, Parcours entrepreneurial Remi-Marcoux, McGill X-1 Accelerator, Fundica Roadshow, Congrès Quartier des affaires (CQAQ), Dawson E-Week, UQAM, Business Families Foundation, Quebec City job fair, etc

TV : Montreal TV(2016), Le Devoir(2016), Dans l’oeil du Dragon (2016-2017) Le mirage des Startups (2023) Global News with Laura Casella (2016) Montreal Breakfast Television (2016), etc.

Radio & podcasts : Francis Reddy - Bien dans son assiette (2016), Isabelle Maréchal (2017), Inspiration INC (2016), La voie des bâtisseurs (2016-2017), Le podcast qui marche (2016-2017), etc.

Niveau Deux Productions Corporate Strategy & Development
Partners-Executive Producer
01/2021 - 01/2022
I joined the company at a pivotal moment when my partner was looking for help to grow to the next level. My role was to lead everything not related to the product - Admin, Marketing, Finance, sales etc.

 Revamped the entire business model, positioning and strategy
 Launched a cold video-email campaign that landed us 6 contracts in 5 weeks. 80K$ in business.
 Produced and Coordinated 4 shoots in 3 weeks with a crew of 30+ people involved.  Oversee accounting in collaboration with the accountant: payroll, government programs, financing, payment of suppliers, etc
 Negotiate contracts with different suppliers and customers
 Take care of all aspects related to human resources management: recruitment, Cnesst, employment contracts, group insurance, internal policy, etc
 Plan and control the operational budget of the company
 Establish marketing plans and execute them

Crew Collective Café– Café & Coworking Corporate Strategy & Development
Managing Director
01/2020 - 01/2022
After working with the Crew team in a consulting capacity for 5 months, I took over as general manager with the goal of turning the company around, making it profitable and growing it to a new level after my angel investor boss purchased the company.
 Lead the management team in order to reach the goals established by the company
 Oversee accounting in collaboration with the accountant: payroll, government programs, financing, payment of suppliers, etc  Negotiate contracts with different suppliers and customers
 Oversee sales and carry out the necessary corrective actions if necessary  Take care of all aspects related to human resources management: recruitment, Cnesst, employment contracts, group insurance, internal policy, etc
 Maintain close communication with the owners to offer all the information requested  Plan and control the operational budget of the company  Ensure the management of daily operations in collaboration with the operations managers  Establish marketing

The FoodRoom– Culinary Coworking Corporate Strategy & Development
Founder & Chief Executive Officer
01/2014 - 01/2017
I started The FoodRoom to scratch my own itch. While running my catering business I struggled to find adequate infrastructure and decided to build a place for food businesses to grow and share the best equipment and resources.

 Raised over 1M CAD$ in angel investment, loans and subsidies before having a product
 Grew monthly sales from 0$ to over 50K$ in less than 13 months
 Built the biggest shared kitchen in Canada (10,000sq ft)
 Set vision, and establish strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes
 Hire, train, and terminate employees; build company culture
 Create and Implement new organizational processes
 Plan, Manage cash flow, accounting, forecasting, etc.
 Handle Investor relations and public relation
 Build, test and execute sales process and prospective customer lists

À Toutes les sauces – Ecofriendly Caterer Corporate Strategy & Development
Owner & HeadChef
01/2012 - 01/2015
 Grew sales from 3K/year to 30K$ MRR in 12 months.  Oversee general company growth plan and activities of different departments (HR, Marketing, Sales, Operations, Finance)
 Manage cash flow and daily operation of the business
 Construct menus with new or existing culinary creations ensuring the variety and quality of the servings
 Lead all sales efforts: Identify new markets and customer leads, pitch prospective customers, etc
 Supervise and coordinate activities of cooks and other food preparation workers
 Oversee kitchen operations; supply, ordering and deliveries