A commercial consulting firm where the true differentiator is our innate ability to identify the precise opportunities for growth, while raising the overall level of sales effectiveness across the business. Plainly, we help organizations across various industries stimulate immediate and lasting results.

Led the commercial division for a portfolio of 30+ independent and branded hotels + resorts, laser focused on revenue growth
and market share maturation.

Transitioned the Business Development team into a Strategic Account Management organization focused on solving clients’
challenges, generating new leads from key accounts, and driving results for a 7,000-suite luxury resort on the Las Vegas Strip.
Enhanced the engagement with Strategic Partners to drive maximum market share for the resort.

Designed and developed the Sales, Account Management, and Marketing infrastructure for a technology company in the aquatics management space, where the SaaS platform allowed operators to monitor and manage their water, which resulted in more efficient staffing, cost savings, and increased safety/compliance from a multitude of devices.

Recruited to manage key Fortune 500 relationships for multiple properties and brands within the Caesars enterprise, focusing on strategic account management through partnership opportunities, business development, and account strategy.
• Delivered 2019 year-end goal attainment of 121%.
• Orchestrated multiple roundtables that featured C-suite leaders and Senior Executives, increasing exposure through executive engagements, summits, and workshops.
• Personally managed key relationships with technology, healthcare, financial, retail, sports & sports lifestyle products, and automotive accounts, while leveraging strategic account management to solve challenges, add value, and develop partnerships to grow market share.

GREATER PALM SPRINGS CONVENTION & VISITORS BUREAU (2014 – 2017)
Increased destination's topline revenue with a core focus on group room sales, events, and meetings.
• Delivered consistent revenue growth, averaging an 1 1% YOY group room night increase annually for three consecutive years, dominating the entire competitive set and finishing FY2016 with RevPAR growth of 12%.
• Increased face-to-face client engagement from the sales team by 30% while simultaneously developing social media campaigns that resulted in engagement rates at 30x LinkedIn's average performance.
• Built the Destination Services team from the ground up, including instituting the processes and infrastructure necessary for all event management and destination services support for program execution. Page 2 of 2 Professional Experience, continued…

Oversaw all Travel Industry, Group & Catering Sales, Golf Sales, Event Management, Revenue Management, Public Relations, and Marketing teams to maximize total revenue for an 800-room Waldorf Astoria resort.
• Won the Best RevPAR Growth Award for Hilton Hotels and Resorts.
• Led the organization to receive the Most Improved RevPAR Index Award for the luxury segment in 2012.
• Increased team member engagement scores by 19 points in the first year.
• Advanced market share in a highly competitive hospitality market by differentiating the resort's assets, including 9 public and private golf courses, 41 swimming pools, and 23 tennis courts.

Culminating a 23-year career with Marriott, promoted to lead a virtual team that managed relationships with each of the organization's top travel management companies, group, and wholesale accounts. Drove topline revenue and increased market share each year across Marriott's portfolio of hotels, resorts, and brands.
• Achieved 123% to goal for group revenue, as well as 107% for travel management companies, resulting in the Enterprise Global Sales Team of the Year Award.
• In back-to-back years, received a 100% employee engagement score in two core categories: Leadership and Teamwork.

Held complete accountability for strategic account management for the company's most critical and profitable intermediary partners including travel management companies, group, and wholesale accounts.
• Led the efforts in negotiating and executing a new Preferred Partnership Agreement and customized General Sales Agreement with the top group intermediary account.
• Achieved greater than 105% to goal for total revenue, enabling Marriott to achieve and maintain a #1 market share ranking.

Recruited internally to oversee the development and execution of all sales and marketing efforts for this AAA Five Diamond luxury resort.
• Established the highest group and transient revenue results in the history of the resort, resulting in substantial market share growth in a highly competitive environment.
• Increased overall revenue for the resort by 9.1% and achieved a RevPAR increase of 7.5% YOY while overseeing the end to-end sales and marketing strategy for the resort.
• Placed a strong emphasis on employee engagement, training, and professional development resulting in the highest engagement scores in the resort's history.