Functional Skills

Innovation Management
Leadership Development
Brand Strategy
Budgeting
Vendor Management
Strategy Development
Product Strategy
Post-Merger Integration
Performance Management
Growth Strategy

Software Skills

Bluetooth
Microsoft Excel
Microsoft Graph API
Microsoft Hyper-V
Microsoft Word
Outlook
Salesforce
Sharepoint
SurveyMonkey
Tableau

Certifications

PMCProfessional Manager Certification

Sector Experience

Consumer Goods
Manufacturing
Retail
Technology
Fortune 500

Experience

The NPD Group Corporate Strategy & Development
Senior Vice President, Product Management
6/2021 - 11/2022
Expanded strategic responsibility for continued change management within product organization. Reported to Executive Vice President. Supervised larger team of ten product knowledge leaders. Working directly with the Executive Chairman, responsible and accountable for next stage integration, while working through significant crisis management of Ukrainian invasion.
• Responsible for product portfolio worth $200M in revenue, growth of 10%, and profitability of 25%.
• Launched additional new products from integrated assets with revenue potential of $5M in three years.
• Built trusted relationships across product and commercial relationships that led to collaborative team engagement.
• Developed product leaders and changed perception of involvement and expertise of product team leads.

The NPD Group Product Management / Strategy
Vice President, Product Management
1/2020 - 6/2021
Responsible for leading significant corporate change towards a product-led organization. Influenced internal change in perception of the product organization. Reported to Executive Vice President and supervised a team of four product management leaders.
• Managed product portfolio valued at $150M, growth of +7%, and profitability of ~15%.
• Generated new product roles and responsibilities; Implemented these changes within own
product team; Evaluated and hired for gaps in skills on team.
Working directly with Executive Chairman, responsible and accountable for full integration of newly acquired startup organization consisting of staff across Ukraine, Pakistan, and South America.
• Managed final stages of acquisition from sign to close.
• Led a team of key internal division leaders that developed and implemented a full integration plan
of people, processes, and communication.
• Launched the development and rollout of first integrated product on time.

The NPD Group Sales
Vice President, Commercial
12/2018 - 1/2020
Responsible for overseeing the strategic development launch of new industry tracking service to measure the US Home Improvement industry. Accountable for commercial and product leadership to provide data and insights for retailers and manufacturers. Reported to commercial Executive Vice President and supervised two global account leaders.
•Built a business with potential value of $20M in revenue.
•Worked directly with company Executive Chairman to develop key senior level relationships at critical global retailers.

The NPD Group Sales
Executive Director, Commercial
9/2017 - 12/2018
Responsible for leadership and growth of a top ten global, multi-brand client, with growth of +330% in two years. Developed executive and senior level relationships within the client. Led the utilization and enablement of data and insights for strategic business decisions throughout multiple divisions of the client. Reported to commercial Executive Vice President, directly supervised one global account manager. Indirectly supervised all critical internal teams assigned to top clients.

Walmart Data Science / Analytics
Director, Market Measurement
1/2015 - 9/2017
Responsible for strengthening current business to drive sustainable insights to inform, activate, and measure the Walmart Stores Inc. segment strategies in price, assortment, merchandising, marketing, operations, experience, and access. Supervised a team of five data & insights knowledge leaders. Reported to Vice President of Data & Analytics.
• Consistently met top line sales goals and bottom-line profit goals by delivering a complete, forward-looking view of total customer demand and share across banner.
• Knexperience, and access. Supervised a team of five data & insights knowledge leaders. Reported to Vice President of Data & Analytics.
•Consistently met top line sales goals and bottom-line profit goals by delivering a complete, forward-looking view of total customer demand and share across banner.
•Trusted Advisor with stakeholders by leading the Customer Data Governance Committee and Data Steward Program for Walmart Stores Inc. within the Data Governance Committee.

Walmart Corporate Strategy & Development
Senior Manager II, Strategy & Enablement
10/2012 - 1/2015
Responsible for spearheading the strategic alignment and management of market measurement data partners for international markets.
•Eliminated inefficiencies and identified vendors and best practices for enablement and implementation across international markets.
•Generated processes to measure actual and perceived price performance that were implemented across international markets. Streamlined price gap expectation lags across categories and banners, equipping executive leadership with data for strategic price performance improvements. Senior Manager II, Global Best Practices, Strategy & Enablement, Insights and Analytics (2012-2014)
•Expanded KPIs by leading the development and implementation of the first global standardized pricing metrics across eight countries and 21 banners.
•Introduced a global scorecard that provided a customer centric price gap measurement to enable informed, data-driven pricing strategies. Shay Krafft, Three

KRAFFT MANAGEMENT, LLC Management Consulting
Principal
1/2009 - 10/2012
Boutique merchandising and consulting firm. Solely responsible for the launch, marketing, operations, and delivery of this boutique firm.
•Contracted and worked with Chinese manufacturers/importers to develop consumer product good sales by establishing solid strategic and innovative planning based on retailer business models.
•Aggressively optimized consumer demand, forecasting, and inventory levels for the business unit.
•Maximized both efficiencies and sales within factories by identifying raw materials and core competencies with complementary retailers within these categories.

Helen of Troy Marketing
National Account Manager
1/2008 - 1/2009
Responsible for growth and client management for the brand hair accessories division of a multimillion dollar business at Walmart US and all West Coast accounts. Managed through collaboration with internal departments to maximize P&L, inventory, and supply chain. Developed new avenues of business at current accounts and rebuilding sales at previous sectors.

CAROLINA PAD & PAPER Marketing
National Account Management
1/2006 - 1/2008
Accountable for managing all direct import and domestic programs for everyday modular and promotional items on the Walmart US account. Grew an office supplies program to a $72M/500M+ volume account with over 171 items. Brought the relationship to a 90+% forecast accuracy with category management responsibility; successfully managed the account to become vendor of the year.

Cliffstar Corporation Sales
Category Management
1/2005 - 1/2006
Responsible for Category Management and Analytics for everyday and promotional juice programs on the Walmart and Sam's Club US and international accounts.