Functional Skills
Go-to-market Strategy
Collateral Development
Customer Experience
Operational Efficiency
Training and Coaching
Software Skills
Asana
Google Sheets
Hubspot
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Monday
Trello
WordPress
Content Management Systems (CMS)
Certifications
CSPCertified Scrum Professional
Sector Experience
Business Services
Consumer Goods
Life Sciences & Pharma
Media & Entertainment
Technology
Experience
Completing
Marketing
Founder, Head Strategist & Project Lead
8/2018 - Present
10+ years experience leading high-performing growth teams; creative problem solver adept at brand strategy, architecture, marketing, & sales; skilled at assessing the landscape, uncovering opportunities, designing strategy, tactical execution and crafting messaging that aligns market movements with organizational goals; able to leverage data, sees the end-to-end customer lifecycle and works seamlessly between stakeholders and production teams to keep key growth initiatives on track.
Clarify Corporation
Marketing
Founder, Lead Strategist
1/2013 - Present
Key roles include the development and oversight of client-side brand strategy, architecture, campaigns, PR and communications for key national accounts. Management and oversight of all marketing operations including strategy, messaging, media buys, brand assets, marketing/sales integration, and budgeting.
Immedia
Marketing
Chief Marketing Officer
6/2010 - 7/2013
Responsible for new client acquisition and agency growth initiatives for $50k+ project values. Roles included all key business development functions including demand generation, proposal and contract writing, negotiating, and closing. Lead creative and technical teams to showcase the agency's work with maximum impact. Managed the client relationship and, in close coordination with the production team helped to ensure expectations were exceeded.
E2Impact
Start-Up
Dir. Business Development
8/2004 - 5/2010
Responsible for generating five and six-figure web and software development contracts for a SAAS CRM platform. Lead complex sales process targeting C-suite executives and firms with large disparate sales teams. Co-developed all positioning, differentiation, presentations, proposals, and contracts working closely with ownership.