• Co-led a joint Syneos-client cross-functional development team, to co-develop a rare therapy with a biotech; formulated the product strategy roadmap with functional leads & oversaw execution by operational teams Achievements:
● Defined & streamlined organizational process & manual across five different business units at Syneos Health, & created tools required to deliver product development model within a service organization
● Recommended alternative trial designs to reduce time to commercialization, and suggested different endpoints to meet regulators and payers' requirements

• Executed & managed "winning label" engagements, including market research to determine optimal target product profile, informing clinical trial design & regulatory, clinical & commercialization success factors
• Managed discrete projects in new product strategy prior to commercialization – Situation Analysis (incl. market overview, competitive landscape, patient journey), Brand Strategy (incl. segmentation, customer profiling, value proposition, positioning & messaging, strategic imperatives), Forecasting, Tactical Planning
• Conducted indication prioritization, managed go-to-market strategy, facilitated development of early commercial plan, brand strategy, & franchise strategy
• Directed cross-functional launch planning & execution for a biotech, as the Launch Lead for Syneos Health; operated in a matrix environment Achievements:
● Orchestrated first two of Syneos Health's programs to co-develop & commercialize products with biotechs that required flexible resourcing; high-profi

• Conducted due diligence on a respiratory asset to help a medium-sized company make an acquisition decision
• Assisted a top-10 company evaluate key commercial opportunities in oncology by consolidating market research to develop market landscapes, identify opportunities, & assess the overall market potential
• Filled a Global Business Insights Director position, as interim, at a medium-sized company for four months

• Supported a top-3 company prepare for market entry of an orphan biologic in pediatric immunology, by conducting a market opportunity assessment, payer research, patient chart audit, & advisory board Achievements:
● Delivered >50% of annual sales for newly established life sciences practice, through exceptional research & project management on a series of projects with the same client

• Drove competitive analysis through gathering of secondary & primary data from variety of academic, clinical & commercial sources; developed & sustained networks for ongoing competitive monitoring
• Effectively planned conference coverage & co-facilitated wargames Achievements:
● Successfully completed 16 projects in first 10 months as a research analyst, 2 of which were instrumental in establishing Deallus as the preferred vendor for Top 5 & for Top 10 pharmaceutical companies

Academic research into mechanisms of airway inflammation

Pharmaceutical sales representative, contracted to GSK to sell Seretide, Serevent & Bactroban