• Restructured Google Ads campaigns to decrease bot form submissions by 75%
• Implemented Google Analytics 4 using Google Tag Manager, created performance reporting dashboards on Google Data Studio for the broader marketing team
• Restructured Google Tag Manager to resolve tracking issues across all digital channels

• Manage tag implementation requests for Lyft.com's internal stakeholders
• Build reporting dashboards in GA4 & Looker Studio
• Lead internal trainings for Google Analytics & reporting dashboards

• Lead the omni-channel digital marketing strategy for Google Ads, Bing & Meta
• Scaled spend on Google Ads by 53% & increased ROAS by 12%
• Implemented CAPI & conversion tracking for Meta

• Manage Google Ads campaigns for leading supplement company
• Scaled spend by 175% & decreased new customer CPA by 56%
• Initiate A/B tests for bidding strategies and landing pages
• Consult on campaign investments and budget allocation

• Lead the strategy for programmatic marketing for Aetna Medicare
• Work cross-functionally with agency partners and internal analytics resources to determine budget allocation to drive calls & leads

• Audited digital marketing accounts and provided recommendations to executive team on digital marketing strategy moving forward
• Designed an omni-channel geo-lift test to measure the impact of upper funnel marketing tactics
• Provide ongoing support for paid search, paid social and programmatic marketing

• Implemented Google Analytics 4 & Google Tag Manager for fintech website
• Implemented conversion tracking for Hubspot forms
• Trained Plinqit's digital team on how to use GA4 to optimize their marketing

• Lead the technical implementation of Rockerbox MTA attribution software for 150+ DTC brands
• Developed a program using JavaScript, the Google Sheets API and Google Drive API to automate manual tasks for the Customer Success team
• Work with clients' technical teams to debug tracking pixels using Google Tag Manager
• Established new processes in Jira and automated workflows, reducing onboarding time for new clients

• Worked with the Media Planning team to build global programmatic campaigns for J.P. Morgan Chase & Uber
• Translated campaign briefs into tactical media plans for global omni-channel programmatic campaigns
• Executed optimizations using DV360 & The Trade Desk platforms
Freelance Digital Marketer

• Strategized, developed & optimized omni-channel marketing campaigns across The Trade Desk, Google Ads, Facebook, Bing with a $7.5 million annual budget
• Responsible for setting up the technical implementation of The Trade Desk and managing vendor relationship
• Increased total revenue by 31% YoY while decreasing CPA by 32%
• Worked cross-functionally with Brand, Creative, Product and Web Development teams on national campaign launches
• Managed relationships with external media and creative agencies