Leading the development and authorship of a pioneering marketing strategy framework, soon to be published in a comprehensive book and accompanying online course, targeted at empowering startups and product marketers to achieve explosive growth.

One of the nation's 50 largest property and casualty insurance groups, represented by a network of more than 1,000 independent insurance agencies.
Vice President, Marketing Responsible for creating, overseeing, and executing the marketing strategy to align with 3 business unit growth goals. Managed a team of 2 marketing managers, 3 content and 2 design professionals and one digital agency.
• Realized $32M in additional annual revenue per year by developing and executing a comprehensive revenue growth strategy while maintaining operational efficiency in underwriting teams.
• Propelled revenue from $0 to $5M in the first year by pioneering a new acquisition channel and establishing brand awareness within a challenging new market segment, leveraging innovative digital marketing strategies, and fostering cross-departmental collaboration for sustained growth.
• Boosted market share by 17% within 6 months by executing a customer psychology and cultural awareness campaign, targeting a spe

Innovative marketing agency specializing in Go-to-Market strategies for startups.
Fractional Chief Marketing Officer Directed end-to-end marketing strategies, driving growth, and establishing market presence for B2B and D2C startups.
• Formulated insurtech startup's go-to-market strategy through a multi-phase plan providing a clear articulation of the value proposition and market positioning.
• Yielded 4.7x in increased revenue by transforming the customer acquisition approach for a B2B tech startup.
• Led the full-scale implementation of marketing tech stack ensuring a seamless, data-driven marketing infrastructure.
• Created the Venture Capitalists nurturing strategy and championed efforts in raising 2 rounds of pre-series funding for a tech startup, accumulating a total of $3M.

Provides a wide range of services and solutions in strategy, consulting, digital, technology, and operations. Senior Marketing Manager Led teams of analysts to create and execute marketing strategy and tactics for revenue growth for different clients.
• Achieved 1M customer signups for a government sponsored 401k fund, with 20% of these accounts funded within 6 months, exceeding the initial target by 2x by creating a multi-channel marketing strategy.
• Achieved 40% increase in app downloads within the first 6 months of launching Accenture's first IoT app for financial services industry by developing and executing a global marketing strategy that maintained core product positioning across geographies, which significantly enhanced Accenture's market penetration with key clients.

Privately owned property and casualty insurance startup.
Strategy Manager Directed strategies across 15 unique industries, focusing on demand generation, customer retention, and cross selling. Promoted from Digital Marketing Manager to Marketing Strategy Manager within 3 years.
• Increased revenue from $7M to $23M in 2 years while maintaining an 80% customer retention rate by crafting a dual acquisition and retention value add benefit strategy for one of the product lines.
• Went from $0 to $12M in revenue for new product through innovation acquisition strategies via a combination of digital and partner marketing tactics.
• Headed the recruitment and management of a 5-member digital marketing team, training the team and creating processes to deliver at a rapid agile pace.

Multinational investment bank and asset management firm.
● Senior Digital Marketing Analyst Managed the company website to drive engagement and enhance online presence gsam.com.
• Achieved a 20% increase in click-through rate (CTR) & a 6% reduction in cost per click (CPC) with Goldman's inaugural search engine marketing (SEM) strategy & analysis, managing a $1.2M ad spend budget.
• Spearheaded content marketing, user acceptance testing (UAT), and analytics initiatives, driving the digital transformation agenda for gsam.com website.