Experience
Independent Consultant
Management Consulting
Owner & Client Advisor, fractional CMO
1/2004 - Present
Guide corporate strategy, develop business plans, provide product planning and launch execution in Industries ranging from wireless and software to consumer electronics and durables. Define products; manage their development; and execute market entry plans, including: channel partnerships; integration with systems, sales and support; competitive benchmarking; and value pricing analyses. Multiple repeat engagements for Epson's imaging products, including video projectors & studio co-marketing.
Sony Pictures Digital Entertainment
Marketing
Vice President of Marketing
1/2003 - 3/2004
Oversaw marketing for consumer software [video editing and music creation] and Screenblast online video-sharing subscription service [before YouTube was launched]. Led re-launch and re-branding of Sony’s retail software. Piloted customer acquisition programs for pioneering online video-sharing service for user-created video content.
MobilePlanet [subsidiary of Pinault-Printemps-Redoute]
Marketing
Vice President, Product Management and Marketing
1/2002 - 12/2002
Led e-commerce, product management, partnerships and marketing communications for this online reseller of 1800+ wireless and mobile branded electronics and services, including Sony, HP, BlackBerry, and T-Mobile.
Independent Consultant, Fractional CMO
Management Consulting
Owner & Client Advisor
3/1996 - 12/2001
Guide corporate strategy, develop business plans, provide strategic business management and hands-on tactical project management for large-cap and start-up clients, including Canon, Mitsubishi Electronics, Verizon and KPMG.
Rubbermaid Office Products
Marketing
Vice President, Global Marketing & Product Management
3/1990 - 12/1994
Company designed and manufactured computer accessories & furniture sold through retailers [including Best Buy, Staples and office supply dealers] and distributors. Started & managed marketing department, driving product management; metrics-driven marketing communications; and channel partnerships.