Created marketing strategies, campaigns and content to support Local Marketing initiatives.

Led cross functional teams to develop new products and update existing products for sports nutrition leader. Instrumental in all phases of product life-cycle, from initial concept to development to commercialization. Worked closely with internal teams (R&D, Operations, Sales, Marketing, Creative, Quality, Regulatory, and Finance), as well as external vendors (packaging, co-packing, design, and printing) to deliver new packaging and final products.

As Athleta added its initial brick and mortar stores to its business, evaluated sales impacts to inform further expansion of retail footprint. Evaluated the impact of the catalog as a marketing tool for retail and of retail stores as a marketing tool for the online channel.

Worked in close partnership with User Experience (UX) team to design and develop products for our client, Microsoft. Focused on process improvement and usability.

Evaluated marketing campaign results, researched customer behavior, and analyzed competitor trends to create B2B and B2C relationship marketing strategies.

Worked closely with clients in the United States, the Netherlands, and Singapore to plan and manage Business Strategy, Process Design, Product Development, and Quality Control initiatives. Experience in project management, planning, functional design, user experience (UX), product management, testing, implementation, and event planning.

Based in the Boston, MA and Amsterdam, The Netherlands offices.