I founded MyCarCareRewards now BayiQ in 2014 - BAYiQ is a Cloud based Marketing and Rewards suite for the tire and vehicle repair industry.

The concept for BAYiQ was derived from my experience supporting Independent Tire and Service
Dealers. I recognized that Dealers routinely were using five to seven vendors to address their marketing needs. BAYiQ's solution was to provide "one" unified solution that encompassed most critical marketing functionality.

• Directed Western Region Area Business Development Manager team of six.
• Responsible for retaining and growing existing accounts as well as developing new business.
• Sales of MAST tires lines in the replacement market for passenger cars and light trucks.
• Trusted business Consultant for southwest Independent Tire and Service Dealers
• Develop and Execute T3 expansion Plan into Western US
• Contribute to Creation of National T3 Consultant Business

Directed and managed operations of over 100 Franchised and company retail locations in NM, AZ & NV as well as company locations in FL and TX
- Multi-Unit / Multi-State Sales Volume to $175M per annum
-Developed short and long-term business goals, plans, policies and directed implementation to achieve sales, unit growth and profitability goals.

Directed 29 - 35 Company Retail Operations in Arizona and Boston
Recruited | Hired | Trained | Coached | Mentored countless individuals from Entry Level to District Management
Full P&L Accountability | Sales Volume to $48M Annual
40 Direct Reports - 500 Total Employees
Numerous awards for top sales and profits as well as best in CSI
Authored | Created | Implemented Incentive Programs and Bonus Structures
Directed both an inside and outside sales force engaged in both retail and wholesale.