Work closely with CEO's, CMO's and senior level marketing executives to develop and manage an integrated approach to growth marketing that delivers measurable results in-line with the KPI's and goals of the organization.

Specialties: SEO, SEM, SMO, Audience Targeting, Consumer Acquisition, Content Marketing, Email Marketing.

Segments Served: B2B, B2C, SaaS, e-Commerce, Digital Media, Higher Education, Consumer Finance, Lead Generation, Mobile.

Provide digital marketing strategy across international and North America for cross channel customer acquisition and lifecycle marketing. I also advise in several other areas related to: 1) best practices for ad-ops 2) Marketing tech stack instrumentation and vendor management 3) data governance (including GDPR).

Worked within the global digital marketing team for brand transition of Lynda.com to LinkedIn Learning. Collaborated with internal paid media teams (SEM, display, LI platform & affiliate) to successfully roll out LinkedIn Learning . Grew affiliate base that focused on new LI Learning subscribers.

Led programs in audience acquisition, traffic and marketing across the organization and for clients. Rebuilt marketing team and made contribution in paid media acquisition, marketing analytics and development of internal call center.

Led digital media strategy with primary focus on driving leads for student enrollment for a for-profit online university focused on becoming America’s Transfer College by providing a network of accredited universities where students could transfer. Growth strategy included SEO, SEM, paid social, audience retargeting and email marketing. Managed a team of 5 direct reports.

Directed paid media strategy including forecasting. Focused on education lead generation for Monster Communities, Fastweb.com and Education.org properties. Managed three direct reports (across Affiliate, Email and SEM), fourteen indirect reports and a $20M annual budget.

In charge of business strategy and daily management of business operations, including sales forecasting, market positioning, sales and marketing, as well as technology design and development. Direct sales and engineering staff of 10 and a $2M budget.

Built firm with $1M seed money to $1M in monthly revenue within 10 months. Developed and launched sales strategy for affiliate sales team, as well as procedures for Account Managers to expand revenue from existing clients. Instrumental in providing feedback to build proprietary lead generation and E-commerce platforms. Hired 8 staff charged with sales, marketing, media buying, and product development.