Main projects developed: Nestle, Estre Ambiental/BTG Pactual, DASA - Diagnosticos da America/United Health, Grupo Souza Lima, Moip/Wirecard, GRSA/Compass, IAB Brasil - PwC, Funpresp, Duas Rodas Industrial, Moinhos Cruzeiro do Sul, ADV Farma

Main services: Business development (markets, products, and services), strategic planning, marketing & communication planning, brand management, product & services launching, marketing research

Defined and developed the Marketing organization, aligned with the company´s growth plans in Brazil. Structured the Marketing Planning, Communication by Product Line, Media, Retail, Events, and Budget Control areas. Marketing organization evolved from 3 professionals in 2004 to 18 in 2014.

Structured and led the Corporate Communication/Branding area, developing and implementing an action plan based on Toyota's best practices worldwide and leading companies in Brazil such as Philips, Natura, and Embraer. Developed and implemented branding campaigns such as the celebration of Toyota's 50th anniversary in Brazil. The campaign received the regional gold award from Aberje (Brazilian Association of Corporate Communication).

Contributed to Corporate Governance and risk mitigation, developing, together with the Internal Auditing and KPMG, the flows, control processes, and segregation of duties in the Marketing area.

Developed and implemented Marketing Plans for key products, establishing sales goals, priorities and resource allocation in tune with the yearly operating plan, and establishing consensus among Brazil and the headquarters of Strategic Business Units in the USA and England.

Increased the number of visits by Sales representatives by as much as 80%, implementing individual plans of action linked to the new bonus system, revising target-clients, establishing metrics and re-zoning territories.

Drawing up of the Division’s Strategic Operating Plans and Yearly Marketing Plans, establishing objectives of sales, product mix, profitability, and competitive position. Presentation/discussion of the plans in the United States with the Asian/Latin American area’s Presidents and Directors.

Launched 5 new products from 1995 to 2001, including simultaneous launching in Brazil, Argentina, Ecuador, and Peru, generating sales of US$ 9 million in the last year (12% of the total sales).

Structured and implemented the Division’s business development area. Identified and evaluated 20 business opportunities with the potential of generating annual sales of US$ 25 million. Negotiated a distribution agreement with Novartis, a license agreement with Bayer, and a co-promotion agreement with Effem/Mars (estimated sales of US$ 2 million/year).

Developed and coordinated, for six years, an "Automotive Industry Action" for the entire Rhodia Group, (11 Strategic Business Units) opening communication channels in several areas of the manufacturers, such as, engineering, projects, painting, among others, generating many business opportunities.

Coordinated the creation and implementation of the yearly marketing plan. Developed and coordinated advertising campaigns, events, seminars, technical and commercial literature, and participation in trade fairs.

Carried out several market studies on diversified segments, such as tires, sewing threads, conveyor belts, and PVC-coated fabrics.

Carried out market short and mid term forecasts of the computer industry of computers and peripherals based in interviews with the 60 largest local manufacturers. Also identified qualitative trends that could impact the company business. The trends and forecasts were a key element for the ellaboration of the yearly business plan/budget and new products launching planning.

Coordinated and carried out surveys through marketing research institutes to support new products launchings planning.

Simulation models to support decisions on pricing, volume, and profitability of new product launchings.