Functional Skills
Customer Segmentation
Financial Modeling
Geographic Expansion
Go-to-market Strategy
Pricing Strategy
Growth Strategy
Market Research
Marketing Strategy
Product Marketing
Quantitative Research
Software Skills
G Suite
Microsoft Excel
MySQL
Microsoft Excel Macros
Qualtrics
SPSS
SQL Server
Microsoft Project
Microsoft Office
Microsoft Visio
Sector Experience
Business Services
Media & Entertainment
Retail
Technology
Travel & Hospitality
Languages
English
Spanish
Portuguese
Fortune 500
Top Consulting Firms
Experience
Independent Management Consultant
Management Consulting
Independent Management Consultant
9/2019 - Present
Example Projects:
Development of Business Plan, Financial Modeling (Revenue modeling, Pro Forma Income Statement, DCF Valuation), and Go to Market Strategy for VC backed application concept
Custom Market Research & Pricing / Packaging Strategy project for UK based Consumer Fintech firm (UK & U.S.), including conjoint analysis and financial impact modeling
Development of Business Plan, Financial Modeling (Revenue modeling, Pro Forma Income Statement, DCF Valuation), and Go to Market Strategy for VC backed application concept
Custom Market Research & Pricing / Packaging Strategy project for UK based Consumer Fintech firm (UK & U.S.), including conjoint analysis and financial impact modeling
dunnhumby
Management Consulting
Analyst & Client Lead - Price & Promotions
3/2017 - 9/2019
Example Project:
Establishment of new Pricing Strategy and centralized pricing function for high profile national supermarket chain
o Establishment of Category level Price Lines, Volumetric Discounts, Attribute Premiums, Item Relationship Rules, and Elasticity-Based Demand Model impact Forecasting
Establishment of new Pricing Strategy and centralized pricing function for high profile national supermarket chain
o Establishment of Category level Price Lines, Volumetric Discounts, Attribute Premiums, Item Relationship Rules, and Elasticity-Based Demand Model impact Forecasting
Simon-Kucher & Partners
Management Consulting
Strategy Consultant
1/2016 - 12/2016
Example Projects:
Complete re-haul of commercial strategy for a previously government funded education organization (Survival strategy), including advanced quantitative consumer research
Revenue Management / Dynamic Pricing Tool building for client in the entertainment industry
Complete re-haul of commercial strategy for a previously government funded education organization (Survival strategy), including advanced quantitative consumer research
Revenue Management / Dynamic Pricing Tool building for client in the entertainment industry
Vistaprint
Data Science / Analytics
Global Product Marketing Specialist
1/2014 - 12/2015
Development of new customer segmentation and targeting, New Category Launch, Go to Market planning, establishment of Category Strategy
Market and Trend Analysis, Opportunity Identification, Development of strategic change initiatives, Business Case modeling, and implementation planning across 22 different markets (NA & EU)
Market and Trend Analysis, Opportunity Identification, Development of strategic change initiatives, Business Case modeling, and implementation planning across 22 different markets (NA & EU)
Mondelez International
Corporate Strategy & Development
European Strategy & Analytics Intern
6/2013 - 12/2013
Coordination and management of pan-European strategic projects as part of internal cross-category consulting team
Adidas
Corporate Strategy & Development
Go to Market Intern
7/2012 - 2/2013
Analysis of major Fast Fashion apparel and footwear markets, and assisted in the development of Adidas NEO Label global market entry, portfolio development, and growth strategies