Functional Skills
Product Strategy
Business Planning
Market Research
Collateral Development
CRM Selection / Implementation
Software Skills
Adobe Illustrator
Adobe Photoshop
ADP
Data visualization
Database migration
Dropbox
Drupal
Facebook login
G Suite
Google Analytics
Sector Experience
Business Services
Consumer Goods
Healthcare
Life Sciences & Pharma
Real Estate
Languages
Cantonese
English
French
Experience
United Therapeutics
Marketing
Patient/Digital Marketing Lead (Consultant)
2/2021 - Present
Led, developed, and implemented REMODULIN’s integrated multichannel patient digital/social, media, and CRM strategies, tactics, and metrics
o Launched direct to patient campaign for REMUNITY, an innovative, discrete Pulmonary Arterial Hypertension (PAH) pump for REMODULIN; on track to exceed sales performance targets by 30%.
o Grew patient base by over 50% and sustained more than 80% of patients on therapy against lower cost generics with revamped REMODULIN’s patient support program
o Launched direct to patient campaign for REMUNITY, an innovative, discrete Pulmonary Arterial Hypertension (PAH) pump for REMODULIN; on track to exceed sales performance targets by 30%.
o Grew patient base by over 50% and sustained more than 80% of patients on therapy against lower cost generics with revamped REMODULIN’s patient support program
Tipping Point Advisory Group
Management Consulting
Principal
6/2017 - Present
• Supply strategic and tactical expertise, training, and audits to maximize the performance of clients’ business and brands.
• Service Practice Areas: Business assessment, strategy, and implementation; corporate communications; product launch excellence; customer, market, competitive insights, and analytics; patient/professional education and relations; digital strategy and execution; sales strategy alignment.
• Service Practice Areas: Business assessment, strategy, and implementation; corporate communications; product launch excellence; customer, market, competitive insights, and analytics; patient/professional education and relations; digital strategy and execution; sales strategy alignment.
Jazz Pharmaceuticals
Other
Associate Director, Market Research & Intelligence (Consultant)
12/2019 - 8/2020
• Lead market intelligence for an emerging hematology drug, and manage a budget of over $3M.
• Identify research needs to develop appropriate methodology and resources to address strategic challenges and ensure deliverables are accurately interpreted for optimal decision-making.
• Synthesize, translate market research findings; recommend actions; and establish key performance indicators to track against product goals.
• Identify research needs to develop appropriate methodology and resources to address strategic challenges and ensure deliverables are accurately interpreted for optimal decision-making.
• Synthesize, translate market research findings; recommend actions; and establish key performance indicators to track against product goals.
Medicines360
Marketing
Director, Marketing and Corporate Communications
11/2017 - 1/2019
• Oversaw all global marketing, digital, corporate communications and public relations strategy for Women’s Health Division.
o Designed and drove flagship product’s (LILETTA) brand strategy, brand planning process, tactics, and budgets with co-promote partner.
o Managed internal team of 3, external brand and PR agencies, and co-promote partner to launch LILETTA 5-year brand campaign:
Surpassed revenue sales growth by 20%.
Increased market share by 3%.
o Designed and drove flagship product’s (LILETTA) brand strategy, brand planning process, tactics, and budgets with co-promote partner.
o Managed internal team of 3, external brand and PR agencies, and co-promote partner to launch LILETTA 5-year brand campaign:
Surpassed revenue sales growth by 20%.
Increased market share by 3%.