●Provide strategic design leadership for clients spanning both product and marketing needs, guiding them through complete design processes from brand identity to product interfaces
●Identify high-impact design opportunities for resource-constrained organizations, helping prioritize features and campaigns that deliver maximum user value and brand cohesion
●Lead lean design processes from research through implementation, creating seamless end-to-end journeys across all customer touchpoints

● Led design initiatives that transformed both product interfaces and marketing touchpoints, creating a cohesive brand experience that increased user engagement by 8%
● Established comprehensive design system that unified product and marketing assets, reducing development time by 23% and improving team productivity across departments
● Collaborated with leadership to align strategic design initiatives with business goals, presenting monthly impact reviews on both product metrics and marketing campaign performance

● Increased NPS by 5 points and reduced churn by 6% by leading end-to-end transformation of B2B SaaS platform based on comprehensive user research
● Accelerated development cycle by 15% and improved team efficiency by implementing company's first design system and component library
● Established structured user research program resulting in 16% improvement in feature adoption rates

●Built and led 8-person cross-functional design team, improving sprint completion rate by 12% and reducing time-to-market by 9%
●Reduced design revisions by 17% and improved development hand off efficiency by implementing service blueprints and journey maps
●Established design thinking practice resulting in 14% increase in customer satisfaction scores
●Developed and maintained design system that improved component reuse by 32%

●Drove 16% increase in mobile app engagement and 7% increase in digital banking adoption through enhanced UX strategy
●Improved design team velocity by 13% and reduced design debt by implementing design thinking practices and sprint methodologies
●Led research initiatives resulting in 12% improvement in user task completion rate
●Established mentorship program improving team performance by 8% as measured by OKRs