Global B2B Interim CMO and Coach specialized in industrial marketing strategy, lean processes & technology:
• Product Marketing, Product Launches, Demand Generation, Pricing, Revenue Growth. Strategic Marketing
• Migration from Physical Products to SaaS Products
• Change Management, Lean Processes and Systems. Six Sigma and Hoshin-Kanri
• Sales Enablement
• M&A - From Strategy to post-merger Integration

Led the Global Marketing teams in US, NL, India. Focused on marketing excellence, innovation, revenue growth.
• Transformed the Global Product Marketing organization in three continents to build a cohesive, results focused, collaborative team. Doubled team intercommunication, best practices sharing and teamwork
• Simplified the Solutions project quoting and order handling process using AI to reduce complexity by 40%
• Launched an AI based industrial machinery product line (Tintelligence) that transformed the painting industry
• Developed new AI based lead generation models, stronger branding strategy, and more effective distribution channels to increase NPI first year sales by 37%

Responsible for Transformation of the Process Automation business. Reported to General Manager
• Fully reorganized the Marketing organization and processes. Created a Global Customer Centric, Innovation Focused Product Marketing team. Increased customer facetime by 47%
• Executed the Marketing Hoshin-Kanri Policy Deployment process for three major product launches
• Improved Go-to-Market, Product Launches and Pricing, increasing profitability by 9%
• Created and deployed New AI/IoT product Ideation process to achieve 35% Product Vitality
• Established a full set of Sales & Marketing KPIs and Dashboard to provide critical lagging and leading business indicators and lead to corrective actions if required BARRESI HECTOR BARRESI

Responsible for Global Product Marketing transformation in 4 countries. Served the O&G, Metals, Mining, Power Gen. and Chemical markets. Selling Wind Turbine Monitoring Solutions. Reported to the President.
• Transformed the New Product Development and Manufacturing process for smart sensors. Reduced product development cycle by average 23% and expected cost by 11%
• Launched new line of Wind Turbine Monitoring platform and associated Services (Uptime as a Service)
• Created the "Customer Satisfaction Mgr." role. Obtained $8M order from large Power Generation company

Leader of Product Marketing and of the integration of 3 companies. Selling Machine Health Monitoring Systems. Reported to President
• Integrated after merger and re-organized the Product Marketing team.
• Led Lean product design project along with Engineering and Manufacturing. Reduced product cost by 14%
• Streamlined New Product Development process. Cut product development time by 9%

Responsible for global product and marketing strategy. Reported to General Manager.
• Build the Water Analytics Marketing organization
• Launched new Analyzers family for the water, mining &metals segments for an incremental revenue of $31m/yr
• Expanded into industrial market. Increased revenue by $40m/yr
• Broadened product portfolio with brand new "Laser" and "LED" based analyzers to reclaim 45% market share
• Completion of three major VAVE projects to simplify manufacturing process of complex equipment

• Developed and launched the first range of industrial wireless sensors in the industry, the XYR-5000
• Created the Honeywell Application Center of Excellence (ACE)