Functional Skills

Marketing Operations
Communications
Market Research
Leadership Development
Marketing Strategy
Pricing Strategy
Employee Retention
Digital Marketing / Advertising
Operations Management
Market Mapping

Software Skills

Google Analytics
Adobe Photoshop
Hubspot

Sector Experience

Business Services
Media & Entertainment
Social & Public Sector

Experience

Longevity Kirk Marketing
Executive Marketing Director
5/2022 - Present
Develops efficient and intuitive winning marketing strategies for company and company clients.
Organizes and oversees advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
Conducts market research and analysis to evaluate trends, brand awareness and competition ventures
Monitors progress of campaigns using various metrics and submit reports of performance
Prepares marketing budget and monitors expenses

Encounter Church Atlanta Marketing
Director of Marketing
5/2017 - Present
Manages a team of 8-10 digital marketing specialists.
Creates training curriculum and material and leads training workshops for team members to grow and develop.
Creates, manages, and optimizes church social media advertising and Google advertising.
Oversees all marketing administrative business operations.

LYFE Marketing Marketing
Digital Marketing Manager
7/2019 - 4/2021
Manages a team of social media, advertising, graphic design, and SEO specialists.
Trains specialists on new and effective digital marketing strategies and effective campaign workflows.
Oversees all digital marketing operations and campaigns for a portfolio of clients.
Prepares and presents reports on overall marketing campaign performance and strategies.

Cox Automotive Marketing
Digital Strategist
4/2018 - 5/2019
Created integrated digital strategies and managed digital execution for a portfolio of clients.
Developed strong business relationships through relevant action planning, dynamic website solutions, and strategic partnership to deliver desired marketing results.
Collaborated with designers, developers, copywriters, and SEO specialists to deliver digital marketing campaigns.
Troubleshooted web design and digital inventory issues.

Lyfe Marketing Marketing
Digital Advertising Specialist
1/2017 - 4/2018
advertisements (graphics & copy) and provided monthly analysis of the performance of each campaign and recommendations. Tracked & analyzed website traffic flow to help identify bounce rate and other KPI's to improve customer conversion rate. Identified new trends in digital marketing and evaluated new digital marketing techniq ues. Trained team members on effective
● igital advertising techniques.