-Developed and deployed Wonolo's brand strategy & architecture.
-Executed marketing activation to bring this to life to both our business and consumer users in order to drive leads, conversion, and build brand loyalty.
-Built and developed Creative, Communication, Social, Insights, Brand, Growth, Content, SEO, and Demand Gen functions.
-Hired and supported a team of marketers, ops, CS, and community managers to acquire, educate, onboard, activate, and retain 300,000+ Wonoloers.

Founded, nurtured, and scaled Wonolo to an 8 digit ARR*, $75MM raised from top tier investors**, and most importantly, led an organization of 200+ employees who truly love working at Wonolo.
-Led Supply (through '19), Marketing ('19), Legal ('19), Support ('19), Product ('18), Finance ('18), & People ('18) functions.
-Developed talent and promoted from within, building strong cohesive teams that live our mission and values.

Helped create what would become the Coca-Cola Founders program, an internal startup incubator that invested in people over ideas, from which we developed Wonolo and other startups around the world.

-Ran the Fanta brand in Japan, turning it around and growing it to over $1B in annual revenue.
-Led the global Coca-Cola brand, responsible for Eurasia Africa group and global brand strategy, innovation, digital marketing, and Christmas campaigns.
-Selected as global marketing trainer for DNA: The Coca-Cola Way of Marketing, with a focus on Brand Strategy, Brand Growth Strategy, and Brand Vision and Architecture, developing curriculum and training top marketing talent around the world.

-Led the Lucky Strike annual brand plan, evaluation process, budget & P/L for Lucky Strike.
-Managed all product development projects and consumer research.
-Created and directed the most successful trial promotion in Lucky Strike Japan history, Lucky Strike 10s.