■ Partner with leaders across business and academia to provide expertise in strategic stakeholder engagement, change management, brand development, and policy communications. Our team of experts at Kerning Strategies specialize in providing tailored consulting services to help solve our clients' most complex challenges. Our collaborative, results-oriented approach ensures that we understand the unique obstacles and opportunities faced by each client, so we can deliver excellent customized solutions that drive success. Client testimonials and details are available by request.

■ Managed impact of new product and feature releases, coordinating with Google Cloud cross-functional product leadership (e.g., product managers, engineers, etc.) and their supporting teams to develop strategy and operations governance models to optimize, finalize, and approve launches impacting ~$10B of yearly revenue.
■ Led the GTM Launch Readiness function for hundreds of successful launches for Google Maps, WorkSpace, Apigee, AppSheet, and Cloud Storage. Managed the GTM Launch processes for technical and non-technical stakeholders: crafting the narrative for GTM, helping strategically package launches, and implementing product roadmaps across multiple lines of business for Cloud.

■ Designed, managed, and led the communications strategy and change management program for Alphabet's successfully launched Finance Transformation, the largest Enterprise Resource Planning (ERP) transformation ever attempted. As the largest instance of SAP on Google Cloud Platform (GCP), it impacted 300,000+ stakeholders and clients, with 95% training and engagement rates and zero critical escalations.
■ Led communications team responsible for all cross-functional stakeholder management, working closely with partners across product, engineering, and finance to design and deliver successful go-to-market strategies.
■ Created and executed "full-funnel" marketing campaign strategy for change management that drove and tracked engagement for 300,000+ partners, ensuring coordination, awareness, education, and engagement for several iterative launches leading to system go-live, impacting 290 process areas and 40 business lines.

■ Managed strategic communications team that designed, crafted, and delivered a net-new narrative for Google's Trust & Safety organization; helping drive and secure user trust in Google through targeted storytelling and compelling stories designed to showcase the impact of Trust & Safety in protecting Google's 2B+ global users.
■ Crafted all public-facing communications, worked closely with cross-functional partners across product, engineering, and policy to support sensitive escalations (e.g., sexually explicit content removals, Child Sexual Abuse Imagery, etc.), and authored executive-level communications/responses on behalf of leadership.
■ Designed and developed "One Trust & Safety Voice" strategy and brand for global organization, including branding and organizing the annual Spam and Abuse Summit for Google and hosting the Risk Salon Deflect Conferences on behalf of Google for Trust & Safety professionals across the technology and security industry.

■ Led and managed all marketing, PR, strategic communications, and campaign efforts in support of launching Oration, and its product OrationRx, a B2C platform focused on simplifying the prescription drug experience.
■ Worked with engineering and design teams to build and launch go to market strategy, conducting market research to refine product and develop narratives to increase consumer trust and establish market presence.
■ Served as company spokesperson, representing the brand to key stakeholders and journalists across tech and healthcare.

■ Designed and executed a comprehensive go-to-market strategy for all lines of business (digital banking, fraud prevention, payment, financial documentation, etc.) to grow awareness and use of cloud-based services.
■ Advised marketing managers for each line of business to develop acute insights into market needs, buyer personas, sales challenges, and customer pain points to develop and deliver targeted content to sales globally.

■ Executed full-funnel digital content marketing strategy, with emphasis on setting and maintaining editorial standards, quality of content, taxonomy, and Search Engine Optimization (SEO) technique.
■ Created, edited, and curated world-class content to increase awareness and consideration of Sungard Availability Services via all digital marketing channels.
■ Worked with a cross-functional team, including internal subject matter experts, to identify potential topics, surface interesting themes, and manage the overall process of delivering fresh, provocative, thought-leading content across all digital platforms. Forbes BrandVoice program was nominated for a Digiday Award in 2014. Sungard AS BrandVoice is the only Forbes BrandVoice partner to reach 1 million views in its first year.

■ Provided change management, business continuity/disaster recovery, and strategic planning support to various availability services clients in a wide range of markets (including health care, financial services, and insurance).
■ Provided thought leadership around Change Management and development of change management delivery services for clients.

■ Served as change management and strategic planning lead to various international financial services clients. Provided business continuity planning support to multinational corporations and established firm capabilities.
■ Led communications strategy for organizational change management at the Integrated Personnel and Pay System – Army (IPPS-A), managing all marketing, outreach, branding, stakeholder outreach, messaging, and risk communications efforts for HR modernization.
■ Coordinated communications, messaging, and outreach efforts for the Army Casualty and Mortuary Affairs Operations Center (CMAOC) Casualty Support and Survivor Outreach Services, helping deliver targeted outreach for families of fallen soldiers.
■ Provided media training and coaching to Army leaders in preparation for interviews, provided public relations support to Public Affairs Officer for Army Human Resources command, G-1, and Program Executive Office for Enterprise Information Systems.

■ Served as primary public relations and communications officer for the CEO; designed internal and external communications strategies to promote and advance DeticaDFI brand.
■ Launched strategic public outreach campaigns for government clients as senior consultant; served as primary media contact and outreach advisor on knowledge management projects for Department of Homeland Security products including the National Infrastructure Protection Plan and TRIPwire.