- Overhauling product experiences from a content perspective, ensuring that critical flows meet user needs.

- Collaborating with design and product teams to add elements of delight to key interactions.

- Establishing and growing best content strategy practices.

- Educating product teams on the importance of content design and the benefits of working with writers early and often.

- Evaluating and revising product copy at all stages of the user journey.

- Consulting the design team on best UX practices, encouraging them to prioritise good information hierarchy and clear content.

- Supporting a new User Research function, working with designers to understand what they want to achieve from interviews, drafting questions, taking part in the sessions, and helping to analyze the results.

- Planned and designed web content for this early stage community non-profit.

- Worked on product and marketing strategy with the founder, planning future campaigns, launches, and partnerships.

- Developed and implemented a customer-facing content strategy, with a focus on simplifying insurance processes for the end user.

- Collaborated with UX and product teams to inform content decisions and negotiated with underwriters to get them approved.

- Advocated for content design and UX principles and empowered teammates to champion user needs.

- Managed conversation design for our semi-automated livechat.

- Wrote clear, friendly, and focused support and SEO content.

- Delivered classes to mixed-ability students aged 10-16.

- Prepared focused, engaging course material in accordance with the French national curriculum.

- Led with emotional intelligence, using a calm, approachable, and encouraging approach to keep students engaged and motivated.