Building and scaling demand generation, GTM, and creator acquisition across B2B & B2C for Dashtoon's Creative Studio (an AI-powered storytelling platform). Driving user growth, positioning, and multi-channel acquisition while fostering community engagement to establish Dashtoon as a category leader in comic creation and distribution.

Built and led growth marketing for AlphaBake, a GenAI-powered pre-seed series startup, driving category creation, GTM strategy, and revenue-focused growth.
Led GTM strategy for a GenAI product, crafting ICP-driven messaging & positioning that differentiated AlphaBake in an emerging category, driving 40% of company revenue. Scaled early-stage adoption by 20X through organic first demand generation - leveraging content, SEO, product storytelling, and community-driven campaigns. Optimized website, landing pages, and onboarding flows, improving conversion rates and driving a 50% MoM increase in SQLs. Designed & executed a full-funnel content strategy, crafting thought leadership, product collateral, case studies, and sales enablement materials to accelerate user adoption.

Led content and product marketing for Aknamed, India's largest healthcare supply chain SaaS platform (acquired by Pharmeasy).
Developed GTM for two SaaS products, refining ICP segmentation, positioning, and onboarding strategies to capture 25% market share and overcome adoption barriers in healthcare tech. Drove 43X user growth in 15 months by leveraging cohort-based marketing, educational content, and targeted events to activate and retain high-intent users. Increased product adoption by 9.5X by implementing data-driven engagement loops, refining user journeys, and creating product education programs. Worked closely with product & tech teams, integrating user insights into roadmap decisions and feature iterations, enhancing UX and platform stickiness.

Led offline growth and product marketing for India's leading medical ed-tech platform, driving user acquisition, retention & field sales enablement. (B2C app)
Built and scaled structured growth loop - launched a student ambassador & referral program that contributed to 50% of offline revenue (~400 mn). Drove user activation & engagement, increasing the user base by 35% through targeted cohort strategies, YouTube Live campaigns, and community-driven growth programs. Launched two product editions Pan-India, working closely with field sales teams to develop targeted messaging and acquisition playbooks.

Led product marketing and go-to-market for Shemaroo's entry into the consumer electronics category.
Launched a new product category of devotional audio devices, contributing 10% of overall business revenue in the first year. Developed multi-channel distribution strategies, collaborating with e-commerce and offline retail partners to drive 50% of monthly sales. Oversaw brand-building initiatives, ensuring cohesive brand positioning across BTL, ATL, and digital marketing channels.
education (PGDM) break

Founded and directed a profitable wedding planning business, managing strategy, client funnel, sales, marketing, and execution. PAT~ 5Mn
VARIOUS EVENT MANAGEMENT COMPANIES June'14 - Mar'15
Worked with a couple of leading event management companies
● gaining hands-on experience in vendor acquisition, event planning and execution, and end-to-end client relationship management.