Directed brand and creative strategy, and creative and content output for global enterprise SaaS company. Collaborated with Revenue and Product Marketing, GTM, Events, Customer Success, and PR/AR teams on digital campaigns, events, website, and presentations, maintaining consistency and based on measured insights and performance. Led global design, content, and video teams to produce creative and innovative assets balancing resources and budgets.
• Spearheaded multiyear, total corporate rename and rebrand. Created, launched, and managed brand foundation, visual and verbal identities, with successful enterprise-wide implementation, project management, and new asset library. Led change management process among executives and stakeholders including launch campaign and employee engagement.
• Launched digital and omni-channel ad campaign to promote brand awareness
with target audience reaching PMP markets, publications, platforms, YouTube, and Spotify. Results included 40+MM impressions,

Created and executed creative and brand strategy for a variety of clients.
• ACCOLADE. Led rebrand initiative for a rapid-growth healthtech company. Managed agency engagement, provided strategic competitor analysis, creative direction, and rollout plan. Brought brand asset creation in-house, saving $300K.
• INNOVACCER. Developed strategic branded options for healthtech startup, working directly with CMO. Provided design and content strategy for digital assets, including brand case study.

Drove brand design strategy and activation for McKesson's technology and distribution solutions across 18 countries. Evangelized brand in collaboration with business units for consistent roll-out. Led design and video teams of 14 direct reports. Managed budget, provided art direction, and recruited and up-leveled talent.
• Re-built centralized creative teams on in-house agency model, implemented Workfront project management, and digital asset management systems. Created agency placement program for designers to a two-week assignment with design agencies to gain valuable experience.
• Designed award-winning McKesson Vision Center permanent exhibition, saving $1.3 million in agency spend. Expanded the Vision Center into an smaller experiences for office lobbies, trade shows, and sales use.
• Initiated and led digital-first global brand refresh after acquisition of large European enterprise including language standards, and localized image library.
• Initiated and created "Hello!" an

Founded multi-disciplinary design and strategy consultancy to deliver design vision and execution for clients such as Autodesk, Restoration Hardware, The Venetian, and Maya Lin. Art directed copywriters, designers, project managers, and UI/UX.
• Led de Young Museum Store branding including award-winning retail system, merchandizing, e-commerce website, advertising, and 8 annual catalogs.
• Created complete pop-up store identity, signage, and merchandize program to coincide with the major Tutankhamun exhibition at the de Young.
• Created identity for the Office of the Prime Minister of Singapore Overseas Unit. Collaborated with multiple governmental agencies.
• Branded SAVOR at Moscone, San Francisco with logo, custom image library, and identity system. Subsequently expanded to include Long Beach, Jacksonville, and Tulsa properties.