• Led 2.0 strategic planning and piloting of Pharmacy Test & Treatment efforts for med device/diagnostic/infectious disease product portfolio (COVID, STREP, ID NOW) for 12,000 retail pharmacies
• Developed market value proposition, education for pharmacists for point-of-care services; demonstrated economic value (HEOR) and costs to payers and govt segments for access and reimbursement
• Built promotional tools to align pharm Test & Treat concept with govt, HEOR teams for Federal Legislative bill efforts

• Built PMO road mapping, delivery, operational metrics for decentralized global product portfolio. Clients included McDonalds, Starbucks, Stanley
• Led 25 enterprise-wide workstreams and change management initiatives aimed at streamline applications, tools, platform
• Created training playbook for new enterprise CRM system
• Defined, develop, led 2.0 strategic gap planning/ tactical reimbursement market development of pharmacy Test & Treatment (POC) efforts for med device/infectious disease product portfolio for 12,000 retail pharmacies for ID NOW testing

Spearheaded client growth initiatives by navigating companies through digital, next gen technology services from strategy to operations to improve business processes and implement IT operational changes across transformational business models.
• Optimized project enterprise-wide realignment across 40,000 employees; streamlining standardizing processes and procedures across a decentralized business model to centralized model; net $3MM revenue savings
• Identified $5MM cost savings for major payor; developed key clinical performance indicators to measure performance
• Managed $1MM strategic partnership AI healthcare pilot; assumed helm from senior executive on operations and execution
• Developed beta learning modules for 200,000 L3 global pharma marketing team on design thinking principles
• Drove prior knowledge and subject matter expertise in standard industry practices involving Good Clinical Practices (GCP) i.e., HEDIS, STARS, CAPP Sanctions, capitation models, for pre-sales effor

UnitedHealth Group's [NYSE: UNH] free-standing pharmacy care services business. Combined with Catamaran in 2015.
● Project-Based Engagement / Marketing Director, DTC Directed $3MM public-private partnership with NYC Mayor Bloomberg Rx drug card program www.BigAppleRx.com. Appointed to lead the entire marketing and operational function through a turnaround. Managed cross-functional team of ~15.
• Increased Rx claims by 25% within the first two months of campaign re-launched; reversing downward campaign by identifying & engaging heavy segment users
• Championed integrated marketing campaign across various media including DRTV, direct mail, outdoor, PR, SEO/SEM, microsite web development, mobile, social media efforts i.e., Facebook, Twitter, and blogging.
• Managed four agency partners via print & digital communications (PR, media, lobbyists) direct report, field teams
• Re-negotiated media contracts to recoup $300K in savings and increased media impressions by three times

Nation's largest pharmacy care services company. 2010 – 2011 Project-Based Pilot Engagement /Manager Supplier Diversity, Retail Spearheaded cross-functional team for testing and launch of B2C/B2B pilot marketing initiative, Community Corner, a marketing supply chain DEI/Health Equity concept designed to drive small diverse businesses and customer segments into supply chain.
• Delivered 12% sales revenue across 2500 stores with first-of-kind retail multi-channel campaign including branding, mobile, merchandising, PR, advertising, SEO/SEM, campaign ROI analysis
• Increased health screenings by 40%-introduced cause marketing (mobile health bus/health alliances) to reach segments

Global diagnostic device and service provider. Acquired Matria Healthcare in 2008; Alere in 2010. Now Abbott Diagnostic.
● Product Marketing Manager Developed upstream/downstream product lifecycle market strategy, communication messaging, and strategic planning for 15 product lines, $300MM population health management, biometric screenings, platform, and informatics product portfolio.
• Developed customer strategy that increased sales revenue by 30%-accelerated channel strategies with higher margins
• Blueprinted and executed first "Lunch & Learn" product education and training sessions for sales, client management teams