Sector Experience
Business Services
Consumer Goods
Financial Services
Technology
Travel & Hospitality
Experience
Research Now
Marketing
Global SVP Marketing
6/2014 - 9/2015
Managed Research Now’s global marketing efforts – formulating strategy, brand identity, channel marketing, brand partnerships, advertising and public relations – worldwide.
Instant.ly
Start-Up
SVP Marketing
2/2009 - 10/2013
Created marketing strategy and primarily responsible for building brand awareness, channel management, storytelling and growing market share by launching new products, leveraging digital media and spearheading public relations campaigns.
Waldorf Astoria Hotels
Corporate Strategy & Development
Senior Director Brand Management
3/1998 - 11/2008
Launched new luxury brand of hotels - The Waldorf Astoria within the Hilton Family of Brands. Responsibilities included developing brand positioning, directing sales and marketing field teams, brand extension, brand experiences and managing agencies.