Healthcare Technology SaaS (PE backed start-up) Chief Marketing Officer
• Scaled the organization from $5M to $12M in revenue through strategic leadership and innovative marketing strategies.
• Devised and oversaw the digital strategy leading to a 400% increase in impressions and a 55% boost in click-through rate using all major platforms; Google, Bing, LinkedIn, Adroll, and geo-targeting tools.
• Led comprehensive A/B testing initiatives across multiple marketing channels, optimizing campaign performance and driving a 20% increase in conversion rates within a six-month timeframe.
• Orchestrated the rebranding of the Curation Health website, resulting in a 150% increase in traffic, a 75% increase in sessions, a 90% rise in new users, and a 95% reduction in bounce rate.
• Effectively formulated, led, and managed the communication and content strategy, including product announcements, thought leadership and sales enablement, culminating in a 275% increase in audience engagement.

Healthcare Technology SaaS (PE-backed start-up) Vice President of Marketing
• Led the vision, strategy, and execution of comprehensive end-to-end marketing campaigns and initiatives, yielding $12 million in opportunity value for the organization.
• Formulated and executed a comprehensive digital strategy, both organic and paid, for the andros brand, products, and services, resulting in a 460% surge in impressions, a 900% increase in conversions, and a MQL to SQL conversion rate of 60%. Platforms included Google, Bing, LinkedIn, Adroll and geo-targeting tools.
• Crafted the overarching communication and content strategy, including email, social media, blogs, and white papers. Achieved impressive results: publishing 2 blogs per month, 1 white paper per month, and an over 1000% increase in open rates and a 450% improvement in click-through rates.
• Developed and executed a targeted customer acquisition strategy resulting in a 30% increase in new customer acquisition within the first s

Influencer Platform
Head of Brand Marketing (Consultant)
• Crafted a tailored marketing strategy that encompassed market research, target audience analysis, and a multi-channel marketing approach driving an increase in revenue of 50%.
• Successfully launched and implemented a comprehensive rebranding campaign that resulted in a increase in brand awareness, customer engagement, and revenue.
• Established streamlined efficiencies and robust processes, catalyzing the organization's scalability and optimizing overall operational performance.

LED Technology Vice President, Marketing
• Oversaw the development and global execution of the brand strategy generating heightened awareness and resulting in an increase in demand generation of 25% across all channels.
• Developed a comprehensive content strategy and plan, encompassing video, social media, webinars, and email communications, resulting in a 110% increase in audience engagement.
• Implemented data-driven decisions to refine targeting, resulting in a more cost-effective acquisition process. The successful execution of these initiatives contributed to increased ROI and overall business growth
• Managed a diverse team comprising marketing professionals, graphic designers, UX/UI experts, and product designers, fostering collaboration and innovation.
• Managed an annual budget of $1M.
• Successfully launched and managed multiple products, including strategic planning, project management, and cross-functional collaboration.

Quick Serve Restaurant Group Head of Marketing (Consultant)
• Spearheaded brand development for two new Quick-Service Restaurant (QSR) concepts; LiftOff Coffee & Tea and Hickory Bird, exclusively tailored for Walmart Supercenters.
• Formulated a comprehensive strategy and executed a creative plan for all in-location and external marketing materials increasing foot traffic to each site by 15%.
• Directed all external communication, ensuring alignment with corporate identity and strategic directives.

Content Syndication Platform
Vice President, Marketing & Communications
• Developed personalized and targeted content strategies for identified high-value accounts, aligning marketing efforts with sales goals. Utilized account-specific data and analytics to tailor messaging, leading to enhanced relationships with key clients.
• Strategically devised and managed all digital campaigns, resulting in a 200% increase in company and platform visibility.
• Developed and executed all product marketing initiatives, including messaging and positioning, aligning them with the company's strategic objectives.
• Implemented personalized retention initiatives leading to a 25% reduction in customer churn over a one-year period.
• Managed an annual marketing budget of $500k.
● Cardiovascular Research Foundation 02/2015 - 01/2016

• Oversaw the development, implementation, and tracking of a comprehensive integrated marketing brand and communications plan.
• Established quantifiable criteria and success metrics for all marketing campaigns, diligently tracked and analyzed results, and provided recommendations rooted in key insights and learnings.
● Truecar, Inc 12/2009 - 02/2012 Car Buying Platform
Director of Partner Marketing
• Managed and optimized the consumer experience of the auto-buying platform for partners (AmericanExpress, Bank of America, USAA, etc.) and their customers.
• Created comprehensive product collateral for all business units, including FAQs, one-sheets, and other necessary product materials to support effective communication.
• Cross-functional collaboration to rigorously test, refine, and execute integrated marketing campaigns and messaging strategies for maximum effectiveness.

• Established the strategic direction for the POM Wonderful brand and spearheaded consumer marketing efforts across global channels resulting in a 25% increase in sales globallly.
• Formulated the strategic framework and executed marketing campaigns to introduce the POM Wonderful brand into new markets in the Asia-Pacific region, specifically Japan and South Korea.
• Developed and successfully executed the annual marketing plan, encompassing advertising, consumer promotions, packaging initiatives, trade promotions, international marketing campaigns, and product sampling.

Mobile Hardware and Software, Retail
Senior Retail Marketing Manager
• Crafted a comprehensive brand strategy for the Grand Opening of the inaugural Helio stores. This encompassed a detailed plan for Advertising, PR, Web, E-marketing, Point of Purchase (POP) materials, and Merchandising.
• Innovative promotional programs designed to heighten awareness of the Helio brand and effectively drive traffic to major retail accounts. These initiatives included events, promotional advertising campaigns, kickoffs, as well as seasonal promotions and incentives.

Hardware, Software, Retail
● Manager, Retail Marketing Communications
• Oversaw all facets of brand marketing communication plans, aligning with key marketing initiatives for Apple Store locations in the United States, Canada, UK and Japan.
• Strategically developed and executed integrated brand marketing campaigns, encompassing collateral, point-of-sale materials, multimedia content, and presentation materials.
• Collaborated closely with various teams within the Apple Retail Marketing organization, such as merchandising, visual design, store operations, and all marketing teams, to conceptualize, develop, and execute programs and events to drive brand success.
• Effectively managed an annual budget exceeding $2 million, optimizing resource allocation for maximum impact.
• Managed an annual marketing budget of $2M.