Functional Skills
Change Management / Org Design
Market Research
Sector Experience
Automotive
Consumer Goods
Healthcare
Life Sciences & Pharma
Media & Entertainment
Languages
Spanish
Notable Clients
Bain & Co
Johnson & Johnson
McAfee
Prophet
Siegel + Gale
Fortune 500
Top Consulting Firms
Experience
EQUITY PROJECT FOR ALL
Marketing
Founder
5/2018 - Present
Providing change management and CMO capability to Media & Entertainment start-ups and PE-backed businesses to drive growth using strategic frameworks, tools and methodologies, including ADKAR Analysis, culture mapping, force field and other change analysis.
•• Launched Persuasive Leadership System (PLS) at SAP, “Storytelling in the Age of Equity” at Advertising Week, Digital Storytelling at Social Media Week, partnering with SAP CMO Alicia Tillman,
•• Launched Persuasive Leadership System (PLS) at SAP, “Storytelling in the Age of Equity” at Advertising Week, Digital Storytelling at Social Media Week, partnering with SAP CMO Alicia Tillman,
Charter Communications
Marketing
Senior Director, Marketing Sciences
5/2016 - 5/2018
• Drove employee change management process during merger integration as President of Employee Resource Group. Oversaw development and execution of audience insights and analytics across Data & Insights, Marketing Technology, Customer Experience platforms, Audience research, including input into Product Marketing & Product Development and Financial / P&L Management for the Spectrum Reach brand.
TIME WARNER CABLE
Marketing
Senior Director, Brand Strategy
8/2010 - 5/2016
• Led brand marketing efforts across digital, mobile, SEO/SEM and on-air, with double digit increase in revenue growth.
- Also as President, ERG: Spearheaded brand marketing, integration and employee change management program after acquisition of Time Warner Cable by Charter. Worked with TWC and TW (HBO, Turner, Warner Bros) businesses to share content and programming.
- Also as President, ERG: Spearheaded brand marketing, integration and employee change management program after acquisition of Time Warner Cable by Charter. Worked with TWC and TW (HBO, Turner, Warner Bros) businesses to share content and programming.
CBS
Marketing
Director, CBS Connections
6/2007 - 8/2010
• Led $20M cross-platform Comcast partnership, working in partnership with 20th Century Fox Studio for brand integration in show,
Johnson & Johnson
Marketing
Global Marketing Director
5/1999 - 6/2007
• Led and created Global Innovation Strategic Plan (Imagine. Believe. Dare. Do) for 300 J&J Global Company Leaders, resulting in improved innovation processes and programs during a time of organizational change.
• Launched billion-dollar new product across G7 countries, contributing to 30% of total growth by managing marketing change process (launch of new competency standards) expanding to new product indications, sharpening brand messaging and strategic targeting of global customers.
• Launched billion-dollar new product across G7 countries, contributing to 30% of total growth by managing marketing change process (launch of new competency standards) expanding to new product indications, sharpening brand messaging and strategic targeting of global customers.
Accenture
Corporate Strategy & Development
Strategy Consultant
2/1997 - 5/1999
• Developed change management and strategic marketing strategies for media and entertainment, consumer, financial, and pharmaceutical sectors.
• Led Media and Entertainment change-management engagement focused on underlying future trends and growth levers for the sector with focus on newly established Film Studio operations in Sydney Australia.
• Set strategic direction for global media company, achieving 30% increase in revenue across new segments.
• Led Media and Entertainment change-management engagement focused on underlying future trends and growth levers for the sector with focus on newly established Film Studio operations in Sydney Australia.
• Set strategic direction for global media company, achieving 30% increase in revenue across new segments.