Responsible for delivering revenue and profit commitments for the $300MM flavored malt beverage portfolio by developing strategy and long-term vision, creating and executing marketing initiatives, launching new products, identifying white space opportunities, and developing and managing talent.

Tasked with unlocking the power of data-driven marketing, programmatic buying, and consumer targeting to build more relevant, meaningful consumer experiences. Led ecommerce vision, strategy, and E2E assessment for Kraft. Managed Gevalia and Tassimo brands with total sales of over $100MM, overseeing marketing initiatives including email, direct mail, SEO/SEM, affiliate marketing, banner ads, A/B testing, promotion tactics, and new items.

Responsible for Kraft Macaroni & Cheese Premium brands with total sales of $360MM and for leading and building 5-year innovation pipeline on the $1B Kraft Meals business.

Responsible for Trop50 new product launch, delivering $100MM+ margin accretive proposition and outperforming all new juice innovations from the previous 5+ years

Various roles with progressive responsibility for marketing activation, brand strategy and innovation on brands such as Chewy Granola Bars, Quaker Oatmeal, Quaker Life Cereal, and Quaker Oatmeal Squares