Functional Skills
Business Unit Strategy
Product Strategy
Business Planning
Go-to-market Strategy
Communications
Growth Strategy
Product Launch
Brand Strategy
Marketing Strategy
Growth Marketing
Software Skills
Microsoft Word
Microsoft Excel
Microsoft Office
Microsoft Project
Microsoft PowerPoint
Sector Experience
Chemicals
Consumer Goods
Healthcare
Manufacturing
Languages
Spanish
English
Fortune 500
Experience
Planterra Foods
Marketing
Head of Marketing & Innovation (CMO)
12/2019 - 12/2021
Head of Marketing & Innovation and member of Leadership Team reporting to CEO. Manage team and agencies across Brand & Product, Innovation, Creative, Strategy, Graphic Design, Public Relations & Shopper Marketing. Both domestic and international.
J.R. Watkins
Marketing
Director of Marketing and Product Development
8/2016 - 5/2019
Head of Product Marketing & Development and member of Senior Leadership Team reporting to President. Managed a 14-member team across Brand Management, R & D, Regulatory, Creative Services, and Project Management Functions for 20+ Food and HPC categories including 500+ products. Directed strategic brand planning with full P&L responsibility.
Henkel
Marketing
Brand Manager
8/2014 - 8/2016
Developed customer-specific marketing strategies to generate consumer demand across Fabric and Dish Care categories with 70+ SKUs. Led brand-building activities, consumer insights, innovation, product assortment, pricing, sampling events, and digital strategy.
Ecolab
Marketing
Marketing Manager
7/2010 - 7/2014
Managed $75M P&L and successfully turned around declining business through value creation and development of a strategic plan, achieving a 50% revenue increase in three years.
Reckitt Benckiser Group
Marketing
Brand Manager Intern
6/2009 - 8/2009
Managed media budget for Lysol, Mucinex & Finish brands
Johnson & Johnson
Marketing
Brand Manager Intern
3/2009 - 5/2009
Developed a growth marketing strategy for the Johnson's Baby Professional team in Spain
Telefonica
Marketing
Marketing Associate
5/2005 - 6/2008
Conducted primary and secondary research to determine consumer trends in the Internet industry, resulting in $15M+ in new business opportunities.