* Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products

* Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts

* Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures

* Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

*Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

*Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, provide training to ensure team is consistently

* Identified and solve client facing problems; tracked priority Medical Affairs tactics and performance to goals/budget

* Developed and maintain training resources, including but not limited to neuropsychiatry and pharmacogenomic (PGx) slide decks and one-pagers to develop and disseminate thought leadership across the sales and MSL team

* Collaborated cross-functionally with product, strategy, sales, etc to provide high quality scientific and clinical input, identify gaps and opportunities, and refine messaging to ensure medical accuracy and objectivity

* Managed the development of digital, web-based, and mobile optimized materials to enhance online HCP education, while ensuring scientific accuracy, objectivity, fair-balance, and alignment with the medical communications strategy

* Cultivated relationships with over 100 new KOLs through virtual consults and dinner events

* Simplified complex concepts to educate clinicians and sales teams, increasing the likelihood of future orders by 8%

* Conducted cross functional analysis sales and medical affairs data to suggest outreach strategy to operations

* Conducted cross functional analysis sales and medical affairs data to suggest outreach strategy to operations

* Expanded strategic partnerships to $3M in 4 months including a $2M global distribution deal with 3 countries

* Raised over 1M in capital to expand marketing and sales operations in the US by 30% leading to 1M in sales

https://www.upwork.com/freelancers/~010a08e89495ff15f7?p=1286798197750358016

* Researched competitive landscape for executive leadership with strategic recommendations on customer persona

* Implement root cause analysis to identify operational inefficiencies in research and reducing them by 10%

* Conducted primary clinical research and industry benchmarking resulting in strategic shift into consumer market

* Lead proposal to executive team detailing recommended KOL outreach strategy, leading to progress in sales

* External Analysis: PESTEL, Five Forces & Industry Segments

* Internal Analysis:SWOT Analysis, E-Commerce Analysis & Distributor Model Analysis

* Formulation: Business Strategies – B2B, B2C & New Markets

* Implementation: Marketing Plan

https://www.upwork.com/freelancers/~010a08e89495ff15f7?p=1286795920671830016

Client Goals:

1) Assess viability of a vehicle subscription model
2) Identify strategic path for implementation
3) Mitigate risks of implementation

https://www.upwork.com/freelancers/~010a08e89495ff15f7?p=1286801377229922304

* Developed a ongoing interdisciplinary training program; expanded clinical skills of over 16 combat medics from one clinical subspecialty to more than 3 clinical subspecialties

* Designed clinic layout and process improvement protocols; increased treatment capabilities from 600 patients a month to over 1,300 patients a month