Founding member leading all GTM functions. Artifact is a privacy-centric SaaS mobile ad-tech startup
driven by AI and operating in the crossroads between digital identity, user data, and ad monetization.
• Managed a cross-functional team across partnerships, sales, UX, and ad-ops.
• Led investor relations and fundraising, securing $2M USD in pre-seed funding.
• Established foundational partnerships with mobile publishers that expanded user base on supply
side to over 1 billion users worldwide.
• Directed sales and operations with brands, agencies, retail media networks, and game studios,
increasing product adoption and building demand revenue from 0 to $1M/year.

Hired and directed cross-functional teams across three continents to establish Telstra’s presence in North
and Latin America in the broadcast services and enterprise segments for live events.
• Architected and led a transformational 5-year growth strategy plan including multi-million dollar
CAPEX investments, M&A, marketing, and talent development.
• Expanded market presence and signed partnerships with US-based telco providers, CDNs,
broadcasters, streaming platforms, and sports organizations, driving over 100% YoY sales growth.
• Delivered quarterly Strategy and Long-Range Planning reviews directly to the CEO, with actionable
insights resulting in flagship partnerships with the NFL, NHL, Netflix, and Disney.

Evaluate and advise early stage digital media startups. Portugal Ventures is a Venture Capital and Private Equity firm, focusing investments in innovative, scientific and technology-based companies.

Drove a revenue growth strategy to expand EA’s ambitions in competitive gaming (esports) and live events.
• Launched new business lines by securing global partnerships and driving a 125% YoY increase in
Media Rights revenue; closed licensing deals with ESPN, FOX Sports, and The CW.
• Doubled event viewership and closed multi-million-dollar sponsorships, including a landmark deal
with Sony PlayStation.
• Spearheaded negotiations and executed complex IP licensing agreements with major Asian video
game publishers, driving significant regional market penetration to over 40M players.
• Fostered strong collaborations with leading sports organizations like the NFL, FIFA, UEFA, ESPN,
and Fox Sports, resulting in a 100% audience increase for top EA gaming events.

Defined and implemented a global strategy for the aggregation and onboarding of OTT streaming services and technology partners on NAGRA’s Pay TV platforms.

Advised technology and digital media startups with a focus on Strategy, Business Development and Content Licensing. Relevant projects include: (i) Business plan and growth strategy for a streaming video startup, (ii) Go-to-market strategy and business model for a social media app, (iii) Business development in the eSports space, recommending strategic alliances and including

Led all corporate strategy initiatives regarding content aggregation and mobile entertainment services. Executed cross-functional projects focused on content aggregation, enabling the creation of a differentiated portfolio of mobile entertainment services. Supervised strategy ideation and market intelligence, influencing product development managers to adopt new features based on market & consumer trends.

Managed business development and corporate development projects for the International TV Distribution group. Identified new business opportunities, developed sales materials, initiated proposals, negotiated deals and drafted term sheets for 100+ TV licensing deals in EMEA. Delivered market research and M&A strategy for the International TV Production group. Advised on the acquisition of a TV production company in the UK.

Freelance project to advise BT, the world’s oldest telecommunications company and one of the largest with operations in over 170 countries, in key strategic and M&A initiatives. Delivered extensive market research and financial analysis on five digital media areas: social networks, video gaming, ad tech, online communications & user-generated content.