Functional Skills
Project Management
Market Research
Customer Experience
Customer Segmentation
Primary Research
Software Skills
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
SPSS
Sector Experience
Consumer Goods
Media & Entertainment
Languages
English
Hindi
Big 4 Accounting
Top Consulting Firms
Experience
Independent consulting
Research
Freelancing
5/2020 - Present
1. Recommended a media client to improve its brand positioning to increase its market presence
2. Recommended the right product for launch by product test study for Apparel based on both pre and post trial
3. Helped client identify the best product for launch for each of its variant of snacks on sensory and product parameters
4. With Qualitative study, helped client to get initial feedback for a TV series launched
2. Recommended the right product for launch by product test study for Apparel based on both pre and post trial
3. Helped client identify the best product for launch for each of its variant of snacks on sensory and product parameters
4. With Qualitative study, helped client to get initial feedback for a TV series launched
Deloitte
Management Consulting
Project Management Consultant
9/2018 - 10/2019
1. Handled project management activities for a team of 200+ from 6 member firms and significantly improved the onboarding process
2. Reduced the invoice generation time by 24% working closely with Director/Snr. Managers and client
3. Brought a long-standing contractual assignment to completion
2. Reduced the invoice generation time by 24% working closely with Director/Snr. Managers and client
3. Brought a long-standing contractual assignment to completion
kantar
Research
Sr. Account Manager
4/2009 - 8/2017
Proposing optimal research design.
Managed the full market research cycle – Questionnaire design, co-ordination with external and internal research partners
Analyed Data and generated actionable insights, Development of recommendations, Report writing in Powerpoint
Presentation of findings to client, Post presentation queries/discussions
Worked on plethora of categories using varied research techniques
Managed the full market research cycle – Questionnaire design, co-ordination with external and internal research partners
Analyed Data and generated actionable insights, Development of recommendations, Report writing in Powerpoint
Presentation of findings to client, Post presentation queries/discussions
Worked on plethora of categories using varied research techniques