Strategic leadership in core focus areas for Consumer Packaged Goods companies and Nonprofit organizations: new customer development, strategic business plan creation, trade marketing, value proposition, industry analysis, data integration, E-Commerce solutions, retail distribution growth.

Directed the expansion of new customer acquisition process with newly created US Foods Retail business channel. Facilitated multi-Division alignment internally with new customer integration. Primary channels of focus included Traditional Grocery, Specialty Grocery, C-Store, and Manufacturers.

Consulting role in customer development for emerging E-Commerce Orthopaedic medical instruments distributor. Created business plan and installed search engine marketing (SEO and SEM) strategy.

Director of East Sales position with HQ responsibility for major Retail accounts east of the Rocky Mountains. Managed all new business development functions, created business plans for growth accounts as well as generated and implemented all sales information and category insights with existing accounts.

Various Strategic, Sales Analytics, and Sales Management roles over a 10-year career with the largest US Food manufacturer and second largest global Food manufacturer. Upward mobility and responsibility with 6 roles in a 10-year period. Core focus areas: business strategy, planning, trade marketing, sales analytics, consumer insights, fact-based selling, account management, business development, training and development, personnel management, retail effectiveness, promotional efficiency.