• Developed GTM plan for health tech startup; developed digital campaigns, relaunched website, co-authored White Papers, implemented Sales Intelligence and Engagement solutions, engaged customers & partners
• Conducted qualitative research for Real World Evidence solution company to generate insights on areas of commercial opportunity, product development, competitive landscape, regulatory trends, and unmet need
• Conducted qualitative research on behalf of Medical Devices F500 client to generate insights on patient profiles and journey, competitive landscape, physician insights, and regulatory outlook
• Assisted Pharma F200 client in developing Disease Background primers on rare disease areas including disease overview, treatment options, unmet needs, economic burden, epidemiology, and market opportunity
• Led commercial strategy project for publishing company, including pricing and margin analysis, channel discount strategy, and relaunch of periodical publication in digital format

Member of Executive team; led annual Strategic Planning and Key Initiatives
Major Accomplishments:
• Led post-acquisition integration management of Patient Services company, including cross-functional project plan, team leadership, and implementation of best practices
• Led initiative to consolidate offices and operation sites into single facility, generating cost savings, operational synergies, and improvement of corporate identity
• Worked with IT organization to evaluate and contract with new technology platform (MS Dynamics) to revise patient delivery platform and implement Sales Force Automation for Sales organization

Led identification and development of in-licensing agreements to complement existing portfolio; managed relationships with Pharma partners including deal compliance, renegotiations, and executive level communication
Major Accomplishments:
• Successfully in-licensed Infection drug in Brazil and Latin America; responsible for business case, financials, engagement, negotiation, and executive approval; forecasted to generate nine figure revenues before LOE
• Managed the ongoing alliance with partner for in-licensed biologic drug, including promotional strategy and plan, profitability analysis, pricing renegotiations, and transition of product back to partner

Role consisted of forecasting market value of emerging products at clinical trials milestones, and leading New Product launch including end-to-end project leadership and development of Brand Strategy Plan for Launch
Major Accomplishments:
• Successfully launched three brands, including developing go-to-market strategy and led cross-functional launch projects for Cimzia®, Iressa®, Brilinta® - three strategic brands central to AZ’s portfolio and commercial strategy, including working with Operations to anticipate Brilinta® launch by three months; products generated eight figure revenues annually
• Conducted market evaluations and forecasts for pipeline drugs through interviews and research with KOLS, payers, regulatory experts, and other stakeholders; obtained C-Level project approvals

Hired into AZ Brazil in post-MBA program that included job rotations, starting with 3 months as a Sales Rep, 6 months leading a Sales Team, and leading an Innovation Group business case and post-approval project.
Major Accomplishment:
• Led early development of FazBem® patient program - eligibility solution for discounts + patient education; responsible for conception, business case, funding, and transition to implementation; Program has been operational for 10+years and has provided over 3 million patients with valuable disease education, specialist support, and medication discounts across a network of 20K pharmacies

Role involved leveraging contacts in the BCBS Plans; sales support, marketing and product management activities; led to deals with 3 Blues; implemented SaaS pricing to improve profits and shorten sales cycles

Advised Blue executives on emerging trends; partnered with emerging technology vendors for sales, distribution, customer services technologies; co-marketed agreements to Blue Plans